{
  "slug": "procter-gamble-alwaysref",
  "name": "Always (Procter & Gamble)",
  "description": "Always is a leading brand of feminine hygiene products, including sanitary pads and pantyliners, owned by Procter & Gamble. It is known for its focus on leakage protection, comfort, and addressing various menstrual needs for women and girls globally.",
  "url": "https://optimly.ai/brand/procter-gamble-alwaysref",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://procter-gamble-alwaysref.com",
  "baiScore": 44,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Consumer Goods",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-02T00:04:48.234Z",
  "verifiedVitals": {
    "website": "https://always.com",
    "founded": "1837",
    "headquarters": "Cincinnati, Ohio, USA",
    "pricing_model": "Retail, generally mass-market competitive pricing with premium options",
    "core_products": "Sanitary pads, pantyliners, incontinence products (Always Discreet)",
    "key_differentiator": "Strong brand heritage, extensive product innovation in absorbency and comfort, global distribution, and trust built over decades.",
    "target_markets": "Women and girls globally, individuals experiencing light bladder leakage",
    "employee_count": "Thousands (as part of Procter & Gamble)",
    "funding_stage": "Publicly Traded (as part of Procter & Gamble)",
    "subcategory": "Feminine Hygiene"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional reusable cloth pads: Washable and reusable cloth pads, a low-tech, environmentally friendly, and economical alternative to disposable options."
    ],
    "solutionIntents": [
      "Always pads",
      "best sanitary pads",
      "Always Discreet products",
      "Procter & Gamble feminine care",
      "Always brand history",
      "Menstrual Cups: Reusable silicone cups inserted into the vagina to collect menstrual fluid, offering a sustainable and cost-effective alternative to disposable pads and tampons.",
      "Period Underwear: Reusable absorbent underwear designed to be worn during menstruation, offering an eco-friendly and comfortable alternative.",
      "Organic Cotton Pads/Tampons: Products from brands like Natracare or Rael that prioritize natural, biodegradable materials and avoid chemicals, appealing to health-conscious and environmentally aware c"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785941378615
}