# Always (Procter & Gamble)
> Always is a leading brand of feminine hygiene products, including sanitary pads and pantyliners, owned by Procter & Gamble. It is known for its focus on leakage protection, comfort, and addressing various menstrual needs for women and girls globally.
- URL: https://optimly.ai/brand/procter-gamble-alwaysref
- Logo: https://logo.clearbit.com/https://procter-gamble-alwaysref.com
- Slug: procter-gamble-alwaysref
- BAI Score: 44/100
- Archetype: Incumbent
- Category: Consumer Goods
- Last Analyzed: August 2, 2026
## Buyer Intent Signals
Problems: Traditional reusable cloth pads: Washable and reusable cloth pads, a low-tech, environmentally friendly, and economical alternative to disposable options.
Solutions: Always pads | best sanitary pads | Always Discreet products | Procter & Gamble feminine care | Always brand history | Menstrual Cups: Reusable silicone cups inserted into the vagina to collect menstrual fluid, offering a sustainable and cost-effective alternative to disposable pads and tampons. | Period Underwear: Reusable absorbent underwear designed to be worn during menstruation, offering an eco-friendly and comfortable alternative. | Organic Cotton Pads/Tampons: Products from brands like Natracare or Rael that prioritize natural, biodegradable materials and avoid chemicals, appealing to health-conscious and environmentally aware c