# Profitero
> Profitero is an enterprise-grade digital shelf analytics platform that provides brands with actionable insights to improve their e-commerce performance. Historically an independent Irish-founded startup, it is now a division of Publicis Groupe, specializing in monitoring pricing, product availability, and search rankings across hundreds of global retail websites.
- URL: https://optimly.ai/brand/profitero
- Slug: profitero
- BAI Score: 88/100
- Archetype: Challenger
- Category: E-commerce Analytics Software
- Last Analyzed: April 11, 2026
## Also Referenced By
- Nielseniq (https://optimly.ai/brand/nielseniq)
- Competitor Retail Media Networks (https://optimly.ai/brand/competitor-retail-media-networks)
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## Full Details / RAG Data
### Overview
Profitero is listed in the AI Directory.
Profitero is an enterprise-grade digital shelf analytics platform that provides brands with actionable insights to improve their e-commerce performance. Historically an independent Irish-founded startup, it is now a division of Publicis Groupe, specializing in monitoring pricing, product availability, and search rankings across hundreds of global retail websites.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Profitero |
| Slug         | profitero |
| URL          | https://optimly.ai/brand/profitero |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | E-commerce Analytics Software |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T09:07:23.938Z |
### Verified Facts
- Founded: 2010
- Headquarters: London, United Kingdom
### Also Referenced By
- Nielseniq (https://optimly.ai/brand/nielseniq)
- Competitor Retail Media Networks (https://optimly.ai/brand/competitor-retail-media-networks)
### Links
- Canonical page: https://optimly.ai/brand/profitero
- JSON endpoint: /brand/profitero.json
- LLMs.txt: /brand/profitero/llms.txt