{"name":"ProFlowers","domain":"proflowers.com","url":"https://optimly.ai/brand/proflowers","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online flower delivery and gifting marketplace offering bouquets, plants, gift baskets, and other gifts for any occasion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"description","label":"Description","shape":"text","content":"Proflowers provides online flower and gift delivery, offering beautiful bouquets, long-lasting plants, gourmet gift baskets, and curated gifts. Orders are delivered by local florists or shipped by carriers, with service available to almost 100% of the United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help customers give thoughtful, unforgettable gifts for birthdays, holidays, special moments, and everyday occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://proflowers.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, celebratory, thoughtful, reassuring, and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes it easier to choose and send fresh flowers and gifts for important occasions, including same-day delivery and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online flower delivery\nSame-day flower delivery\nLocal florist fulfillment\nPlant delivery\nGift basket delivery\nOccasion-based gift shopping\nDelivery across almost 100% of the United States\n24/7 customer care","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Flower bouquets\nSeasonal flower arrangements\nSympathy flowers\nBirthday flowers\nAnniversary flowers\nLong-lasting plants\nBonsai\nGourmet gift baskets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Flower, gift, and plant prices vary by product, delivery location, shipping time, and calendar day. The site states that standard shipping or delivery charges start as low as $19.99; featured flower products show sale prices ranging from approximately $40.50 to $90, before or including delivery fees depending on the item.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Online retail, flower delivery, and occasion-based gifting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers sending flowers, plants, gift baskets, and other gifts to recipients for birthdays, holidays, sympathy, anniversaries, get-well occasions, and everyday thoughtful gestures. Delivery is available to almost 100% of the United States and the brand describes its marketplace as serving customers around the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking convenient online flower or gift delivery for personal occasions, especially customers who value fresh arrangements, local florist delivery, same-day service, and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Birthdays\nSympathy and condolences\nGet-well wishes\nAnniversaries\nThinking-of-you gestures\nThanksgiving entertaining and centerpieces\nChristmas and holiday gifting\nSame-day flower delivery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Send thoughtful and memorable gifts for important occasions\nDeliver fresh flowers through local florists or shipping carriers\nProvide recipients with joy and comfort\nAccess same-day delivery in eligible areas\nShop for gifts across flowers, plants, and gift baskets\nReceive support from a 24/7 customer care team","source_type":"1p_website","source_label":"Brand's website","source_url":"https://proflowers.com","updated_at":"2026-11-07T05:47:41.680764+00:00"}]}],"last_refreshed_at":"2026-11-07T05:47:41.692718+00:00","last_changed_at":"2026-11-07T05:47:41.738821+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3bf0afbd-609c-4f50-bec0-1618f3f8724e"}