{"name":"Progressive Building Society","domain":"theprogressive.com","url":"https://optimly.ai/brand/progressive-building-society","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Progressive Building Society is a mutual financial institution offering savings accounts and mortgages across Northern Ireland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"description","label":"Description","shape":"text","content":"Progressive Building Society is Northern Ireland’s largest locally owned financial institution, with 11 branches and almost 200 staff. It is owned and run for the benefit of its Members and has operated under the Progressive name since 1914.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Supporting financial wellbeing through trusted savings and mortgages built on mutual values.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Michael Boyd has been Chief Executive since 2023. He previously served as Deputy Chief Executive and Finance Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://theprogressive.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Trusted, community-focused, supportive, transparent, fair and professional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1914","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned mutual building society with no external shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people and organisations save money, supports people buying or improving homes, and provides guidance throughout the mortgage journey.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings accounts, including bonds, cash ISAs, easy-access accounts, regular savers, children's accounts and business savings\nMortgage products and mortgage advice\nMortgage calculators and appointment booking\nOnline, branch and postal savings services\nMember-focused mutual financial services\nMortgage and savings support and information\nCorporate governance, financial reporting and regulatory compliance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal savings accounts\nFixed-rate and variable-rate bonds\nCash ISAs and Junior ISAs\nEasy-access and regular saver accounts\nChildren's savings accounts\nBusiness savings accounts\nFirst Home Saver accounts\nResidential mortgages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Savings products shown on the website include rates from 1.25% to 7.00% Gross/AER, with fixed and variable options; rates and terms vary by product. Mortgage pricing is not specified in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, specifically mutual savings and mortgage lending.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members with savings accounts or mortgages, people saving for holidays, home improvements, a first home or other goals, prospective homeowners, existing homeowners, children and businesses. Mortgage lending is limited to property in Northern Ireland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations in Northern Ireland seeking savings products, home purchase or home improvement mortgages, first-home savings options, or business savings accounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving for a holiday or rainy day\nSaving for home improvements\nSaving for a first home or house purchase\nOpening fixed-term bonds or flexible savings accounts\nHolding cash in tax-free ISAs\nSaving for children\nManaging business or solicitor client funds\nBuying a new home","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a range of savings products and account types\nSupport for getting onto or moving up the property ladder\nMortgage guidance from qualified advisers\nOnline, branch and postal account application options\nMember-focused service through a mutual ownership model\nSavings protected under FSCS approval","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theprogressive.com","updated_at":"2026-11-08T02:56:21.421670+00:00"}]}],"last_refreshed_at":"2026-11-08T02:56:21.433269+00:00","last_changed_at":"2026-11-08T02:56:21.442925+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cf182405-89df-4963-ba2c-e101f0403154"}