{
  "slug": "project-213a",
  "name": "Project 213A",
  "description": "Project 213A is a European art and design house that creates furniture, lighting, and home accessories. Founded in 2020, the studio is known for its blend of functional design and artisanal craftsmanship, particularly its in-house ceramic production and sculptural furniture pieces.",
  "url": "https://optimly.ai/brand/project-213a",
  "websiteUrl": "https://project213a.com/",
  "logoUrl": "https://logo.clearbit.com/project213a.com",
  "baiScore": 58,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Home & Furnishings",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:04:10.020Z",
  "verifiedVitals": {
    "website": "https://project213a.com",
    "founded": "2020",
    "headquarters": "Europe (London/Porto)",
    "pricing_model": "Enterprise/Custom (for bespoke) and One-time purchase (for retail items).",
    "core_products": "Furniture, custom ceramics, art, and home accessories.",
    "key_differentiator": "The integration of an in-house ceramic workshop that allows for the creation of hand-sculpted, bespoke furniture pieces alongside standard collections.",
    "target_markets": "Interior designers, art collectors, luxury hospitality, and high-end residential consumers.",
    "employee_count": "11-50",
    "funding_stage": "Privately Held",
    "subcategory": "Artisanal & Collectible Design Studio"
  },
  "intentTags": {
    "problemIntents": [
      "Mass-market furniture retailers: Shopping at IKEA, West Elm, or Zara Home for mass-produced furniture pieces.",
      "Independent Interior Design Agency: Hiring an interior designer to source unique vintage or artisan pieces from multiple galleries."
    ],
    "solutionIntents": [
      "European art and design furniture companies",
      "bespoke ceramic coffee tables handmade",
      "modern minimalist sofa sets",
      "Project 213A Paris Design Week collection",
      "best designer mirrors 2024",
      "Artisan Marketplaces: Searching platforms like Etsy or Chairish for handmade ceramics and independent artist furniture."
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786540418004
}