# prolific
> Prolific is a platform that connects researchers and AI/ML developers with a diverse pool of verified human participants to collect high-quality data and feedback for AI evaluation, training, preference tuning, safety evaluations, academic research, and user studies. It also enables individuals to participate in paid online studies.
- URL: https://optimly.ai/brand/prolific
- Logo: https://logo.clearbit.com/prolific.com
- Slug: prolific
- BAI Score: 56/100
- Archetype: Incumbent
- Category: Data Collection & Research Services
- Last Analyzed: August 9, 2026
## Buyer Intent Signals
Problems: Internal Data Collection Team: Organizations could hire and manage their own in-house team to recruit, screen, and manage participants for data collection and AI feedback tasks, which is resource-inte | Specialized Data Labeling Agency: Outsourcing data collection, annotation, and human feedback tasks to a third-party agency that specializes in providing human-in-the-loop services for AI/ML projects. | Rely on Synthetic Data or Biased Datasets: Proceeding with AI development or research using either entirely synthetic data or smaller, potentially biased/unrepresentative datasets, which risks leading
Solutions: human data for AI training | online research participants | get paid for online studies | General Survey Platform with Panels: Using a broader survey platform (e.g., SurveyMonkey Audience) that offers access to general participant panels, which may not offer the same level of participant v