{
  "slug": "proof-useproof",
  "name": "Proof Useproof",
  "description": "Proof (also known as UseProof) is a conversion rate optimization platform that provides social proof notifications for websites. It uses real-time data to display recent customer activity, such as sign-ups and purchases, to build trust and increase sales for online businesses.",
  "url": "https://optimly.ai/brand/proof-useproof",
  "logoUrl": "",
  "baiScore": 42,
  "archetype": "Phantom",
  "category": "Marketing Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "boastio",
      "name": "Boastio"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T14:50:27.446+00:00",
  "verifiedVitals": {
    "website": "https://useproof.com/",
    "founded": "2017",
    "headquarters": "Austin, Texas",
    "pricing_model": "Subscription (Tiered based on site traffic)",
    "core_products": "Proof Notifications (Recent Activity, Live Visitor Count, Hot Streaks)",
    "key_differentiator": "One of the original social proof tools with deep integrations and a focus on clean, non-intrusive UI for enterprise-grade implementations.",
    "target_markets": "SaaS, E-commerce, Online Course Creators, B2B Marketing Teams",
    "employee_count": "11-50 (estimated, accounting for Jasper transition)",
    "funding_stage": "Series A (Historical)",
    "subcategory": "Social Proof & Conversion Optimization"
  },
  "intentTags": {
    "problemIntents": [
      "Manual HTML/JS pop-ups: Using manual 'someone just bought' pop-ups or static text testimonials updated by hand.",
      "Static site banners: Using un-targeted, site-wide banners that don't reflect live user behavior or inventory."
    ],
    "solutionIntents": [
      "how to add social proof notifications to my website",
      "best conversion rate optimization software 2024",
      "live customer activity popups for shopify",
      "FOMO marketing software for small business",
      "Analytics Monitoring: Setting up custom event tracking in Google Analytics or Mixpanel to monitor conversions without displaying them."
    ],
    "evaluationIntents": [
      "Proof Useproof vs TrustPulse"
    ]
  },
  "timestamp": 1776386172387
}