# Proof Useproof > Proof (also known as UseProof) is a conversion rate optimization platform that provides social proof notifications for websites. It uses real-time data to display recent customer activity, such as sign-ups and purchases, to build trust and increase sales for online businesses. - URL: https://optimly.ai/brand/proof-useproof - Slug: proof-useproof - BAI Score: 42/100 - Archetype: Phantom - Category: Marketing Software - Last Analyzed: April 11, 2026 ## Also Referenced By - Boastio (https://optimly.ai/brand/boastio) ## Buyer Intent Signals Problems: Manual HTML/JS pop-ups: Using manual 'someone just bought' pop-ups or static text testimonials updated by hand. | Static site banners: Using un-targeted, site-wide banners that don't reflect live user behavior or inventory. Solutions: how to add social proof notifications to my website | best conversion rate optimization software 2024 | live customer activity popups for shopify | FOMO marketing software for small business | Analytics Monitoring: Setting up custom event tracking in Google Analytics or Mixpanel to monitor conversions without displaying them. Comparisons: Proof Useproof vs TrustPulse