{
  "slug": "propertyguru-iproperty",
  "name": "propertyguru-iproperty",
  "description": "PropertyGuru iProperty is an online platform that provides comprehensive property listings for buying, selling, and renting residential properties in Malaysia. It features new project launches, property guides, an AI Assistant, and a community forum (AskGuru) for expert advice and property-related information.",
  "url": "https://optimly.ai/brand/propertyguru-iproperty",
  "websiteUrl": "https://propertyguru.com.my/",
  "logoUrl": "https://logo.clearbit.com/propertyguru.com.my",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Property Portals",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:07.708Z",
  "verifiedVitals": {
    "website": "https://propertyguru.com.my",
    "category": "Real Estate Platform",
    "what_it_does": "PropertyGuru.com.my is an online property portal that provides listings for properties available for purchase, sale, rental, or investment in Malaysia. It offers a platform for consumers to search for properties and contact agents, along with property guides, scam awareness information, an AI assistant, and a community forum (AskGuru) for property advice. The platform also features new property launches and tools for property agents to manage and promote their listings.",
    "primary_audience": "Property seekers (buyers, renters), property owners (sellers, landlords), real estate agents, and property developers in Malaysia.",
    "core_product": "Online platform offering property listings for sale and rent, new property launches, property guides, and tools such as home loan calculators.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "PropertyGuru.com.my operates on a freemium model. Property seekers can browse listings and access information for free. Real estate agents and developers subscribe to various packages that include a set number of concurrent listings and 'Universal Credits'. These credits are used for listing actions such as posting new listings, reposting, and promoting listings (e.g., Spotlight, Turbo, Boost, Turbo Pro), which are subject to 'Dynamic Pricing' based on real-time market demand and listing supply."
    },
    "parent_ownership": "PropertyGuru Group Limited was acquired by BPEA Private Equity Fund VIII, managed by EQT Private Capital Asia, on December 13, 2024, for approximately $1.1 billion. It is now a privately held company and has been delisted from the New York Stock Exchange.",
    "named_competitors": [
      "iproperty.com.my",
      "edgeprop.my",
      "mudah.my",
      "99.co",
      "SRX",
      "Ohmyhome",
      "StarProperty"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788086309539
}