{
  "slug": "propertyguru-malaysia",
  "name": "Propertyguru-malaysia",
  "description": "Propertyguru Malaysia is an online platform that facilitates buying, selling, and renting properties in Malaysia, offering extensive listings, property guides, scam awareness resources, and a community forum for expert advice.",
  "url": "https://optimly.ai/brand/propertyguru-malaysia",
  "websiteUrl": "https://propertyguru.com.my/",
  "logoUrl": "https://logo.clearbit.com/propertyguru.com.my",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Property Portals",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:35.575Z",
  "verifiedVitals": {
    "website": "https://propertyguru.com.my",
    "category": "Real Estate Portal",
    "what_it_does": "Propertyguru Malaysia provides an online platform for individuals to buy, sell, and rent residential and commercial properties across Malaysia. It offers comprehensive property listings, new property launches, property guides, scam awareness information, and a community forum (AskGuru) for expert advice to help users make informed property decisions.",
    "primary_audience": "Property seekers (buyers and renters), property sellers, real estate agents, and property developers in Malaysia.",
    "core_product": "Online property listings for sale and rent, new property launches, and a suite of tools and resources for property transactions.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "The platform is free for property seekers. For real estate agents and developers, it operates on a subscription-based model where they purchase 'Agent Packages' that include concurrent listings and 'Universal Credits' (Ad Credits and Prime Credits) for posting and promoting properties. The pricing for these credits is dynamic, based on market demand and listing supply."
    },
    "parent_ownership": "PropertyGuru Group Limited, which was acquired by BPEA Private Equity Fund VIII (part of EQT Private Capital Asia) in December 2024.",
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787485244809
}