{"name":"Propper","domain":"propper.com","url":"https://optimly.ai/brand/propper","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Propper is a manufacturer and retail provider of tactical apparel, uniforms, footwear, and gear for military and public-safety professionals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"description","label":"Description","shape":"text","content":"Propper International has supplied military and public-safety markets since 1967, offering tactical wear, uniforms, footwear, and equipment designed for utility, performance, durability, comfort, and professional use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide authentic, precise, durable, comfortable, and functional gear that helps professionals perform their jobs safely and effectively.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://propper.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Direct, practical, professional, mission-focused, and performance-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1967","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"St. Charles, Missouri, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides durable, functional apparel, uniforms, footwear, and gear for demanding military, public-safety, and outdoor work environments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Tactical apparel and uniform manufacturing\nDesign and development of apparel, footwear, and gear\nProduct sourcing and supply-chain planning\nMilitary and public-safety product development\nFire-resistant and wildland apparel development\nRetail distribution of professional gear","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Tactical pants\nMilitary uniforms and BDU garments\nFlight suits\nTactical shirts and polos\nJob shirts, fleece, and softshell apparel\nOuterwear and waterproof parkas\nWildland firefighter apparel\nFire-resistant apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail products are sold online with listed prices ranging from $14.99 for a boonie to $319.99 for a flight suit coat in the scraped pages; many apparel products are listed between approximately $24.99 and $79.99.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Military, law enforcement, fire and wildland firefighting, EMS and first response, security, corrections, public safety, energy, oil and gas, and outdoor markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"U.S. military and Department of Defense customers, law-enforcement agencies, firefighters, EMS and first responders, security and corrections professionals, and individual consumers seeking tactical and work apparel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Military and public-safety organizations and professionals that need durable, specification-driven uniforms, apparel, footwear, and equipment for field and duty use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Military uniforms and mission-critical apparel\nLaw-enforcement duty wear\nFirefighter and wildland-firefighting apparel\nEMS and first-responder uniforms\nSecurity and corrections workwear\nTactical and outdoor work apparel\nFire-resistant apparel for energy and industrial markets\nProfessional job shirts and utility polos","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Durable gear designed for demanding conditions\nImproved utility and performance in the field\nComfort during extended professional use\nProfessional appearance\nProtection and safety for field work\nAccess to military-specification and Berry-compliant products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://propper.com","updated_at":"2026-11-07T05:37:56.023943+00:00"}]}],"last_refreshed_at":"2026-11-07T05:37:56.066118+00:00","last_changed_at":"2026-11-07T05:37:56.072702+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=48bd1236-35a4-4f8b-a85a-d37fad09f259"}