{
  "slug": "prose",
  "name": "Prose",
  "description": "Prose is a personalized beauty company that creates custom-made hair and skin care products based on individual user data. Using a proprietary consultation process, the brand formulates unique blends for shampoo, conditioner, and skincare items to address specific environmental and biological needs.",
  "url": "https://optimly.ai/brand/prose",
  "logoUrl": "https://logo.clearbit.com/prose.com",
  "baiScore": 78,
  "archetype": "Challenger",
  "category": "Beauty & Personal Care",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "curology",
      "name": "Curology"
    },
    {
      "slug": "function-of-beauty",
      "name": "Function of Beauty"
    },
    {
      "slug": "oribe",
      "name": "Oribe"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T03:29:04.992+00:00",
  "verifiedVitals": {
    "website": "prose.com",
    "founded": "2017",
    "headquarters": "Brooklyn, NY",
    "pricing_model": "Subscription (The Salon program) or One-time purchase.",
    "core_products": "Custom shampoo, conditioner, hair masks, supplements, and custom skincare (cleanser, serum, moisturizer).",
    "key_differentiator": "A data-driven personalization engine that accounts for over 85 variables including climate, lifestyle, and hair/skin goals.",
    "target_markets": "Direct-to-consumer, eco-conscious beauty buyers, luxury personal care market.",
    "employee_count": "201-500",
    "funding_stage": "Series C",
    "subcategory": "Personalized Beauty (DTC) finishing"
  },
  "intentTags": {
    "problemIntents": [
      "Standard Retail Products: Purchasing standardized off-the-shelf hair and skin care products from drugstores or luxury retailers.",
      "DIY Kitchen Remedies: Experimenting with DIY hair masks and skincare remedies using kitchen ingredients to match specific needs.",
      "Professional Consultations: Visiting a professional dermatologist or hair stylist for localized treatments and professional-grade product recommendations."
    ],
    "solutionIntents": [
      "custom shampoo and conditioner",
      "personalized hair care quiz",
      "best personalized skincare routine",
      "sulfate free custom hair care",
      "custom facial cleanser for oily skin"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777381909019
}