# Prose
> Prose is a personalized beauty company that creates custom-made hair and skin care products based on individual user data. Using a proprietary consultation process, the brand formulates unique blends for shampoo, conditioner, and skincare items to address specific environmental and biological needs.
- URL: https://optimly.ai/brand/prose
- Logo: https://logo.clearbit.com/prose.com
- Slug: prose
- BAI Score: 78/100
- Archetype: Challenger
- Category: Beauty & Personal Care
- Last Analyzed: April 10, 2026
## Competitors
- Curology (https://optimly.ai/brand/curology)
- Function of Beauty (https://optimly.ai/brand/function-of-beauty)
- Oribe (https://optimly.ai/brand/oribe)
## Buyer Intent Signals
Problems: Standard Retail Products: Purchasing standardized off-the-shelf hair and skin care products from drugstores or luxury retailers. | DIY Kitchen Remedies: Experimenting with DIY hair masks and skincare remedies using kitchen ingredients to match specific needs. | Professional Consultations: Visiting a professional dermatologist or hair stylist for localized treatments and professional-grade product recommendations.
Solutions: custom shampoo and conditioner | personalized hair care quiz | best personalized skincare routine | sulfate free custom hair care | custom facial cleanser for oily skin
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## Full Details / RAG Data
### Overview
Prose is listed in the AI Directory.
Prose is a personalized beauty company that creates custom-made hair and skin care products based on individual user data. Using a proprietary consultation process, the brand formulates unique blends for shampoo, conditioner, and skincare items to address specific environmental and biological needs.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Prose |
| Slug         | prose |
| URL          | https://optimly.ai/brand/prose |
| Logo         | https://logo.clearbit.com/prose.com |
| BAI Score    | 78/100 |
| Archetype    | Challenger |
| Category     | Beauty & Personal Care |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-28T13:11:49.019Z |
### Verified Facts
- Founded: 2017
- Headquarters: Brooklyn, NY
### Competitors
| Name | Profile |
|------|---------|
| Curology | https://optimly.ai/brand/curology |
| Function of Beauty | https://optimly.ai/brand/function-of-beauty |
| Oribe | https://optimly.ai/brand/oribe |
### Buyer Intent Signals
#### Problems this brand solves
- Standard Retail Products: Purchasing standardized off-the-shelf hair and skin care products from drugstores or luxury retailers.
- DIY Kitchen Remedies: Experimenting with DIY hair masks and skincare remedies using kitchen ingredients to match specific needs.
- Professional Consultations: Visiting a professional dermatologist or hair stylist for localized treatments and professional-grade product recommendations.
#### Buyers search for
- custom shampoo and conditioner
- personalized hair care quiz
- best personalized skincare routine
- sulfate free custom hair care
- custom facial cleanser for oily skin
### Links
- Canonical page: https://optimly.ai/brand/prose
- JSON endpoint: /brand/prose.json
- LLMs.txt: /brand/prose/llms.txt