# Prose
> Prose is a personalized beauty company that creates custom-made hair and skin care products based on individual user data. Using a proprietary consultation process, the brand formulates unique blends for shampoo, conditioner, and skincare items to address specific environmental and biological needs.
- URL: https://optimly.ai/brand/prose
- Logo: https://logo.clearbit.com/prose.com
- Slug: prose
- BAI Score: 78/100
- Archetype: Challenger
- Category: Beauty & Personal Care
- Last Analyzed: April 10, 2026
## Competitors
- Curology (https://optimly.ai/brand/curology)
- Function of Beauty (https://optimly.ai/brand/function-of-beauty)
- Oribe (https://optimly.ai/brand/oribe)
## Buyer Intent Signals
Problems: Standard Retail Products: Purchasing standardized off-the-shelf hair and skin care products from drugstores or luxury retailers. | DIY Kitchen Remedies: Experimenting with DIY hair masks and skincare remedies using kitchen ingredients to match specific needs. | Professional Consultations: Visiting a professional dermatologist or hair stylist for localized treatments and professional-grade product recommendations.
Solutions: custom shampoo and conditioner | personalized hair care quiz | best personalized skincare routine | sulfate free custom hair care | custom facial cleanser for oily skin