{
  "slug": "prsident-lactalis",
  "name": "prsident-lactalis",
  "description": "Président brings its distinctive French expertise to a wide range of dairy products including cheese, butter, and cream. Designed to make everyday moments more pleasurable, our products deliver on exceptional flavour and quality and are loved all over the world.",
  "url": "https://optimly.ai/brand/prsident-lactalis",
  "websiteUrl": "https://lactalis.co.uk/",
  "logoUrl": "https://logo.clearbit.com/lactalis.co.uk",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Gourmet Cheese",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T21:46:01.867Z",
  "verifiedVitals": {
    "website": "https://lactalis.co.uk",
    "category": "Dairy products brand",
    "what_it_does": "Président brings its distinctive French expertise to a wide range of dairy products including cheese, butter, and cream, delivering products known for exceptional flavour and quality.",
    "primary_audience": "Consumers worldwide who enjoy dairy products and seek exceptional flavor and quality.",
    "core_product": "Cheese, butter, and cream",
    "parent_ownership": "Lactalis UK & Ireland (part of Lactalis Group)"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789788320000
}