{"name":"Pure Choice Apparel","domain":"purechoiceapparel.com","url":"https://optimly.ai/brand/pure-choice-apparel","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Custom apparel company providing in-house decorated clothing and goods for brands, businesses, teams, events, and fundraisers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pure Choice Apparel offers custom apparel decorated in Arizona using screen printing, embroidery, DTF, and engraving. Customers can shop standard products with live pricing or request quotes for bulk and custom projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help teams, audiences, and organizations get custom apparel that looks as imagined and arrives when promised.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://purechoiceapparel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Direct, practical, quality-focused, and customer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Phoenix, Arizona","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Reduces the delays, quality inconsistencies, design drift, and communication issues associated with multi-step custom apparel fulfillment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Screen printing\nEmbroidery\nDTF (direct-to-film) decoration\nLaser engraving\nCustom design upload and mockup previews\nBulk apparel ordering with quantity-based pricing\nIn-house production in Arizona\nRecurring reorders and inventory holding for reorder customers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Custom T-shirts\nPolos\nHoodies and crews\nHeadwear\nCustom embroidered apparel\nCustom screen-printed apparel\nDTF-decorated apparel\nEngraved drinkware and hard goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Live product pricing is available for standard orders and varies by garment, decoration method, quantity, and design. Screen printing has a 24-piece minimum, with decoration rates from $10 per piece at 24–47 pieces to $3.50 at 1,000+ pieces, plus setup fees. DTF has no minimum and is priced at $8 per standard print location. Embroidery requires a minimum of 3 per garment type, costs $7 per location, and has a $40 one-time digitizing fee. Engraving has no minimum, with rates of $12 for name or text, $20 for a standard logo, and $35 for a large wrap, plus a quantity-based order fee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Custom apparel, garment decoration, promotional merchandise, uniforms, events, and fundraising.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Brands, influencers, businesses, teams, clubs, churches, sports leagues, event planners, and fundraisers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Organizations and teams needing custom apparel in bulk or on a recurring basis, including influencer merch programs, business uniform programs, and deadline-driven event or fundraiser apparel orders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Influencer merchandise drops\nManaged storefront-to-shipping merch programs\nBusiness uniforms and new-hire restocking\nRecurring apparel reorders\nMulti-location team or business apparel consistency\nTournament, conference, and VBS apparel\nEvent and fundraiser shirt runs\nCustom branded workwear","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Custom apparel delivered on confirmed schedules\nConsistent branding across teams and locations\nDurable apparel designed for repeated washing and demanding work environments\nLive standard-order pricing before checkout\nAbility to order from one vendor using four decoration methods\nDirect communication with the people producing the order\nProduction of up to 10 business days after blanks arrive, plus shipping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://purechoiceapparel.com","updated_at":"2026-11-07T06:48:45.979918+00:00"}]}],"last_refreshed_at":"2026-11-07T06:48:45.988939+00:00","last_changed_at":"2026-11-07T06:48:45.997903+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=87adc515-7971-424d-8d15-564633ecdfb1"}