{
  "slug": "pushpress",
  "name": "pushpress",
  "description": "PushPress provides all-in-one gym management software built by gym owners, for gym owners, to automate, streamline, and grow fitness businesses. The platform offers a hassle-free solution for billing, member management, scheduling, lead generation, retention, communication, and workout tracking.",
  "url": "https://optimly.ai/brand/pushpress",
  "websiteUrl": "https://pushpress.com/",
  "logoUrl": "https://logo.clearbit.com/pushpress.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Fitness Business Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:12.625Z",
  "verifiedVitals": {
    "website": "https://pushpress.com",
    "category": "Gym Management Software",
    "what_it_does": "PushPress provides all-in-one gym management software designed to automate, streamline, and grow fitness businesses. It offers tools for billing and payments, member management, scheduling, lead generation and conversion, member retention, communication, workout tracking, and a powerful workout builder.",
    "primary_audience": "Gym owners, fitness businesses, CrossFit gyms, martial arts schools, MMA schools, boutique studios (HIIT, bootcamp, yoga, Pilates), and strength and conditioning facilities.",
    "core_product": "All-in-One Gym Management Software (PushPress Core, Grow, and Train products)",
    "pricing_model": {
      "kind": "freemium",
      "detail": "PushPress offers a free 'Core' plan with transaction fees. Paid plans include 'Pro' at $159/month and 'Max' at $229/month. Additional add-ons like 'Train' (starting at $24/month or ~$79/month), 'Grow' ($329/month for CRM and marketing), and a 'Branded App' ($81-$97/month) are available. A full stack of features can cost upwards of $559/month."
    },
    "parent_ownership": "PushPress is a privately held company backed by investors, with Altos Ventures being a key investment partner that led its Series A funding.",
    "named_competitors": [
      "TeamUp",
      "Mindbody",
      "Zen Planner",
      "Wodify",
      "WellnessLiving",
      "Exercise.com",
      "ABC Glofox",
      "Virtuagym",
      "WodGuru",
      "ManageMemberships",
      "FitBudd",
      "Gymdesk"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787457760897
}