{
  "slug": "quidco",
  "name": "quidco",
  "description": "Quidco is a UK-based cashback and rewards platform that enables members to earn money back on online and in-store purchases from over 5,000 retailers. The platform also offers comparison services for various products like car, home, and travel insurance, energy deals, broadband, and mobile phones, along with the ability to purchase digital gift cards with cashback.",
  "url": "https://optimly.ai/brand/quidco",
  "websiteUrl": "https://quidco.com/",
  "logoUrl": "https://logo.clearbit.com/quidco.com",
  "baiScore": 25,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Cashback Shopping Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T13:47:54.671Z",
  "verifiedVitals": {
    "website": "https://quidco.com",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Quidco offers a free 'Basic membership' and a 'Premium membership'. The Premium membership costs £1 per active month (only charged in months where a user makes a purchase and earns cashback). Premium members receive benefits such as up to 25% higher cashback rates, extra cashback when withdrawing via gift card, a £25 referral reward, and an ad-free browsing experience."
    },
    "named_competitors": [
      "TopCashback",
      "Rakuten",
      "easyfundraising.org.uk",
      "JamDoughnut",
      "Complete Savings"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789839315702
}