{"name":"QVC","domain":"qvc.com","url":"https://optimly.ai/brand/qvc","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"QVC is a multichannel retailer offering fashion, beauty, jewelry, home, electronics, food, health, and other products through ecommerce, television, streaming, social platforms, mobile apps, and livestream shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"description","label":"Description","shape":"text","content":"QVC operates an ecommerce and video-commerce shopping experience featuring product categories such as fashion, beauty, jewelry, shoes, handbags, home, toys, outdoor living, electronics, kitchen, food and wine, and health and fitness. Its livestreaming hub supports live video shopping, integrated chat, likes, purchasing, scheduled events, and video-on-demand content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Brian Beitler, Chief Marketing Officer, QVC US and HSN; Dan Murray, Senior Vice President, Digital Commerce, QVC US and HSN.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://qvc.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, conversational, engaging, and seasonal, with an emphasis on shopping inspiration, entertainment, experts, celebrities, and live interaction.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with a convenient way to discover, evaluate, and purchase a broad range of products through ecommerce, television, streaming, social, mobile, and interactive livestream shopping experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ecommerce retail\nVideo commerce across television, ecommerce sites, streaming, social platforms, and mobile apps\nLive video shopping with integrated live chat\nProduct likes and direct purchasing during livestreams\nLivestream scheduling and video-on-demand libraries\nProduct discovery through experts, vendors, celebrities, tutorials, and how-to videos\nOnline merchandising through categories, brands, gift guides, clearance, sale collections, and online-only shops\nGift cards and gift-oriented shopping collections","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fashion and clothing\nBeauty and personal care\nJewelry and watches\nShoes\nHandbags and luggage\nHome and holiday décor\nToys\nGarden and outdoor living","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies. The site features clearance, sale prices, special offers, and gift collections organized by budgets including under $25, under $50, and under $100.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Multichannel retail, ecommerce, and video commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and online shoppers purchasing products for themselves or as gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Online shoppers seeking broad product selection, shopping inspiration, deals, gift ideas, and interactive video-shopping experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping fashion, beauty, jewelry, home, electronics, food, health, and other consumer products\nBuying gifts using curated gift guides, gift categories, budget filters, and gift cards\nWatching livestream product presentations and purchasing featured products\nParticipating in live chats, likes, live Q&As, seminars, tutorials, and how-to videos\nDiscovering new brands, product launches, product drops, and online-only products\nAccessing post-purchase chats, watch parties, and behind-the-scenes content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Ability to discover and purchase products through live video and ecommerce\nMore interactive engagement with QVC hosts, vendors, experts, and celebrities\nAccess to product inspiration, tutorials, how-to content, gift guides, deals, and clearance offers\nAbility to shop across television, streaming, social, mobile, and web channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://qvc.com","updated_at":"2026-11-07T05:29:43.210865+00:00"}]}],"last_refreshed_at":"2026-11-07T05:29:43.217539+00:00","last_changed_at":"2026-11-07T05:29:43.223045+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=093e764d-aacf-4a6f-9eed-f3104a52cec0"}