# rag & bone
> rag & bone is a contemporary fashion brand offering a curated selection of men's and women's apparel, including denim, shirts, pants, and seasonal collections like 'Vacation Shop' and 'Night Out Edit'. They emphasize a distinctive aesthetic and provide customer-centric services like complimentary shipping and returns.
- URL: https://optimly.ai/brand/rag-bone
- Logo: https://logo.clearbit.com/https://rag-bone.com
- Slug: rag-bone
- BAI Score: 54/100
- Archetype: Incumbent
- Category: Apparel
- Last Analyzed: July 2, 2026
## Buyer Intent Signals
Problems: Need for new seasonal apparel | Desire for specific occasion wear (e.g., vacation, night out) | Seeking high-quality, contemporary fashion | Looking for comfortable and stylish everyday wear
Solutions: Provides diverse fashion collections for men and women | Offers specific product lines like Miramar denim | Features new arrivals and curated edits for various occasions | Ensures customer support with shipping, returns, and contact options
Comparisons: Shop new arrivals | Explore women's/men's collections | Find specific clothing items (pants, shirts) | Read customer care information | Locate physical stores | Track order status
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## Full Details / RAG Data
### Overview
rag & bone is listed in the AI Directory.
rag & bone is a contemporary fashion brand offering a curated selection of men's and women's apparel, including denim, shirts, pants, and seasonal collections like 'Vacation Shop' and 'Night Out Edit'. They emphasize a distinctive aesthetic and provide customer-centric services like complimentary shipping and returns.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | rag & bone |
| Slug         | rag-bone |
| URL          | https://optimly.ai/brand/rag-bone |
| Logo         | https://logo.clearbit.com/https://rag-bone.com |
| BAI Score    | 54/100 |
| Archetype    | Incumbent |
| Category     | Apparel |
| Last Analyzed | July 2, 2026 |
| Last Updated | 2026-07-11T13:05:08.704Z |
### Verified Facts
- Founded: Not mentioned in the provided context.
- Headquarters: Not explicitly mentioned in the provided context.
### Buyer Intent Signals
#### Problems this brand solves
- Need for new seasonal apparel
- Desire for specific occasion wear (e.g., vacation, night out)
- Seeking high-quality, contemporary fashion
- Looking for comfortable and stylish everyday wear
#### Buyers search for
- Provides diverse fashion collections for men and women
- Offers specific product lines like Miramar denim
- Features new arrivals and curated edits for various occasions
- Ensures customer support with shipping, returns, and contact options
#### Buyers compare
- Shop new arrivals
- Explore women's/men's collections
- Find specific clothing items (pants, shirts)
- Read customer care information
- Locate physical stores
- Track order status
### Links
- Canonical page: https://optimly.ai/brand/rag-bone
- JSON endpoint: /brand/rag-bone.json
- LLMs.txt: /brand/rag-bone/llms.txt