{"name":"Raiffeisen banka","domain":"raiffeisenbank.rs","url":"https://optimly.ai/brand/raiffeisen-banka","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Raiffeisen banka is a financial institution in Serbia providing banking and financial services to individuals and legal entities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"description","label":"Description","shape":"text","content":"Raiffeisen banka offers personal and business banking products and services, including accounts, cards, loans, savings, investments, digital banking, foreign-exchange transactions and payments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Raiffeisen banka promotes better understanding of financial products and services and supports more responsible and effective money management in the community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://raiffeisenbank.rs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, informative and customer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage money, make payments, access financing, save, invest and use banking services digitally.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nAccount opening\nDigital and mobile banking\nPayments and SEPA euro transfers\nCredit and lending\nSavings and investing\nCredit and debit cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"iRačun online current account\nMoja mBanka mobile application\nCredit cards\nCash, housing, auto, pensioner, online consumer and refinancing loans\nSavings products\nHome financing\nRaiffeisenOnLine business banking\nForeign-exchange purchase and sale services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises 0 dinars commission for bill payments through the Moja mBanka application and describes the iRačun as free to open online. SEPA Credit Transfer payments are described as having lower fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, households, clients with salary or pension income, businesses and other legal entities in Serbia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking accounts, cards, loans, savings or digital banking, and legal entities needing business banking and foreign-exchange services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a bank account online\nPaying bills through mobile banking\nApplying for a credit card\nApplying for personal or housing finance\nSaving and investing money\nMaking SEPA euro payments\nBuying or selling foreign currency through business online banking\nManaging business accounts and transactions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Online access to a free iRačun\nBill payments without commission through Moja mBanka\nFaster and lower-fee euro payments through SEPA Credit Transfer\nAccess to financing for personal, housing, auto and refinancing needs\nDigital access through mobile banking, online banking and modern banking devices\nInformation and guidance on financial products, security and fraud prevention","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raiffeisenbank.rs","updated_at":"2026-11-08T03:33:56.784102+00:00"}]}],"last_refreshed_at":"2026-11-08T03:33:56.794200+00:00","last_changed_at":"2026-11-08T03:33:56.868119+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0fdd0c44-c469-4bde-a84a-156afbe26880"}