{"name":"Raleigh Road Outdoor Theatre","domain":"raleighroaddrivein.com","url":"https://optimly.ai/brand/raleigh-road-outdoor-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-operated drive-in movie theatre offering outdoor movies, concessions, and special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"description","label":"Description","shape":"text","content":"Raleigh Road Outdoor Theatre is a continuously operating drive-in theatre in North Carolina, originally built in 1949 and renamed in the 1980s. It presents double-feature movies, serves food and drinks, and hosts events in a family-friendly outdoor setting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide quality family entertainment for a great value and create a family-friendly atmosphere where people can enjoy movies under the stars.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Current owners Mark and Jennifer Frank, who purchased the theatre in December 2011.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://raleighroaddrivein.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-friendly, welcoming, practical, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1949","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-operated; currently owned by Mark and Jennifer Frank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an outdoor, family-friendly entertainment option for watching movies together, with on-site food, drinks, and special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Drive-in movie exhibition\nDouble-feature programming\nTicket sales and online ticketing\nConcession food and beverage service\nSpecial event hosting\nFamily-friendly outdoor entertainment\nOnline hot-food ordering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Movie admission tickets\nDouble-feature movie screenings\nConcession food\nPopcorn, snacks, and sweets\nCold and hot beverages\nSpecial events\nFlea market vendor spots\nApparel and collectibles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Movie admission is $10 for adults/general admission, $7 for children ages 3–11, and free for children under 3. One admission ticket covers both movies played. Concession menu items are separately priced, and online ticket purchases include a TicketLeap fee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and movie exhibition","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, adults, children, moviegoers, and visitors seeking outdoor entertainment and concessions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and moviegoers looking for affordable weekend drive-in movies and a family-friendly outdoor entertainment experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching a movie double feature outdoors\nFamily weekend entertainment\nAttending themed movie marathons and special events\nBuying food, snacks, and drinks during a movie visit\nOrdering hot food online for pickup at the theatre\nRenting flea market vendor space","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to quality family entertainment\nAn opportunity to enjoy movies under the stars\nAffordable admission for adults and children\nOn-site dinner, snacks, and drinks\nA family-friendly and pet-friendly theatre experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://raleighroaddrivein.com","updated_at":"2026-11-06T22:29:33.686316+00:00"}]}],"last_refreshed_at":"2026-11-06T22:29:34.113006+00:00","last_changed_at":"2026-11-06T22:29:34.163632+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a3f7ed4f-cea3-4856-912f-92a556663c0e"}