{
  "slug": "re-done",
  "name": "Re Done",
  "description": "RE/DONE creates modern, re-imagined versions of classic vintage apparel, particularly known for denim, offering curated collections and new arrivals.",
  "url": "https://optimly.ai/brand/re-done",
  "websiteUrl": "https://shopredone.com/",
  "logoUrl": "https://logo.clearbit.com/shopredone.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:09.512Z",
  "verifiedVitals": {
    "website": "https://shopredone.com",
    "category": "Apparel and Fashion",
    "what_it_does": "RE/DONE is a luxury fashion label that reconstructs vintage denim, primarily Levi's jeans, into modern fits and designs new ready-to-wear clothing, footwear, and accessories. The brand focuses on upcycling, sustainability, and responsible innovation, and also collaborates with heritage brands like Hanes and Champion.",
    "primary_audience": "Fashion-conscious individuals, primarily women, who seek luxury, sustainable, and unique clothing with a vintage character and modern fit. The brand also offers menswear.",
    "core_product": "Upcycled vintage denim jeans and a range of ready-to-wear clothing including tops, jackets, sweaters, t-shirts, shorts, dresses, footwear, and accessories.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Individual clothing items, footwear, and accessories are purchased at set prices. For example, jeans are priced between $275 and $325, and tees between $95 and $175."
    },
    "parent_ownership": "Privately Held, with Style Capital SGR listed as an investor."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788075161546
}