{
  "slug": "re-max-global",
  "name": "RE/MAX Global",
  "description": "RE/MAX Global is an international real estate franchisor, providing brokerage services, training, and marketing support to a network of independently owned and operated offices and agents worldwide. It facilitates residential and commercial property sales and rentals across numerous countries.",
  "url": "https://optimly.ai/brand/re-max-global",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://remaxglobal.ai/",
  "baiScore": 44,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Real Estate",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:03:11.019Z",
  "verifiedVitals": {
    "website": "remax.com",
    "founded": "1973",
    "headquarters": "Denver, Colorado, USA",
    "pricing_model": "Primarily commission-based for real estate transactions; franchise fees and royalties for franchisees.",
    "core_products": "Real estate brokerage services (residential and commercial), property listings, real estate agent training and support, franchise opportunities.",
    "key_differentiator": "Extensive global network and brand recognition, a historical focus on experienced agents, and a high commission split model for agents (compared to traditional brokerage models).",
    "target_markets": "Individual home buyers and sellers, commercial property investors, real estate agents seeking affiliation, entrepreneurs interested in owning a real estate franchise. Operates globally.",
    "employee_count": "Thousands of agents (independent contractors) and support staff globally.",
    "funding_stage": "Publicly traded (RE/MAX Holdings, Inc. on NYSE: RMAX)",
    "subcategory": "Real Estate Brokerage Franchise"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Manual Brokerage: Relying solely on human agents for all aspects of real estate transactions, including lead generation, property search, client communication, and market analysis, without",
      "Local Independent Real Estate Agents/Agencies: Engaging with smaller, independent, non-franchised real estate agencies or individual agents who may not have access to or utilize advanced AI-powered to",
      "Word-of-Mouth and Limited Digital Presence: Operating a real estate business primarily through client referrals, personal networking, and minimal online presence, foregoing the efficiency and reach of"
    ],
    "solutionIntents": [
      "RE/MAX Global real estate listings",
      "How to become a RE/MAX agent",
      "RE/MAX international properties",
      "RE/MAX franchise cost",
      "RE/MAX reviews and ratings",
      "Standard CRM and Marketing Platforms (Non-AI): Utilizing basic Customer Relationship Management (CRM) and marketing automation tools that manage contacts and campaigns but lack AI-driven insights, pre"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785007876858
}