{
  "slug": "re-max",
  "name": "re-max",
  "description": "RE/MAX offers real estate franchise opportunities, providing brokers and agents with a globally recognized brand, ongoing support, training, and a vast network to help them elevate their businesses and maximize their potential in the real estate market.",
  "url": "https://optimly.ai/brand/re-max",
  "websiteUrl": "https://franchise.remax.com/",
  "logoUrl": "https://logo.clearbit.com/franchise.remax.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Real Estate Brokerage Franchises",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-17T22:11:42.369Z",
  "verifiedVitals": {
    "website": "https://franchise.remax.com",
    "category": "Real Estate Franchising",
    "what_it_does": "RE/MAX offers real estate franchise opportunities, providing support, training, brand recognition, and a network to brokers and entrepreneurs.",
    "primary_audience": "Individuals or businesses, specifically real estate brokers and entrepreneurs, interested in owning a real estate franchise.",
    "core_product": "Real estate franchise ownership",
    "pricing_model": {
      "kind": "transactional",
      "detail": "The initial investment for a RE/MAX real estate brokerage franchise ranges from $45,000 to $250,000, with an initial franchise fee between $17,500 and $37,500. Ongoing fees include a continuing franchise fee of $138 to $165 per month per agent, a broker fee of 1% of gross sales or commissions, a technology fee of up to $15 per month per agent, a marketing fee of $131 per month per agent, and annual dues of $410 per agent. Other fees may include a hot air balloon fund fee, team office renewal fees, and document preparation fees."
    },
    "parent_ownership": "RE/MAX Holdings, Inc. (NYSE: RMAX). As of August 2026, RE/MAX Holdings, Inc. has a definitive agreement to be acquired by The Real Brokerage Inc. (NASDAQ: REAX), with the combined company to operate as Real REMAX Group upon closing.",
    "named_competitors": [
      "Zillow Group",
      "Better Homes and Gardens Real Estate",
      "Century 21",
      "Coldwell Banker",
      "Compass",
      "Berkshire Hathaway HomeServices",
      "Keller Williams",
      "Redfin",
      "William Raveis Real Estate",
      "Sea Glass Properties",
      "@properties",
      "3% Realty",
      "Assist-2-Sell",
      "Windermere Real Estate",
      "Movoto",
      "Trulia",
      "Realtor.com"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Lack of strong brand recognition for independent real estate businesses",
      "Need for comprehensive training and ongoing support in real estate brokerage",
      "Desire for global connectivity and a robust professional network in real estate",
      "Struggling to achieve high transaction volumes or market share as an independent agent/broker",
      "Challenges in scaling a real estate business effectively"
    ],
    "solutionIntents": [
      "Seeking real estate franchise opportunities",
      "Looking for established real estate brands to join",
      "Researching real estate business support and training programs",
      "Exploring global real estate networks for agents and brokers",
      "Evaluating options for growing a real estate brokerage business"
    ],
    "evaluationIntents": [
      "RE/MAX franchise cost",
      "RE/MAX vs. competing real estate franchises",
      "Benefits of owning a RE/MAX franchise",
      "RE/MAX agent commission structure",
      "RE/MAX brand recognition statistics"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787035909616
}