{"name":"Real Art Ways","domain":"realartways.org","url":"https://optimly.ai/brand/real-art-ways","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Real Art Ways is an alternative multidisciplinary arts organization in Hartford, Connecticut, presenting and supporting contemporary artists and their work.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"description","label":"Description","shape":"text","content":"Real Art Ways is a 501(c)(3) nonprofit arts organization founded in 1975. It presents contemporary visual art, independent cinema, music, performances, educational programs, social events, and spoken word, while supporting artists, facilitating new work, and engaging audiences and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Real Art Ways presents and supports contemporary artists and their work, facilitates the creation of new work, and creatively engages, builds, and informs audiences and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Will K. Wilkins, Executive Director; Yedalis Ruiz, Board Chair.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://realartways.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inclusive, innovative, community-oriented, accessible, and informal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1975","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"56 Arbor Street, Hartford, CT 06106, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent 501(c)(3) nonprofit organization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a platform for contemporary and emerging artists, creates access to innovative multidisciplinary arts and ideas, and connects diverse audiences and communities through arts programming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Presenting contemporary visual arts exhibitions\nPresenting independent cinema and film programs\nPresenting music, performances, spoken word, and other multidisciplinary arts\nSupporting emerging and established artists\nFacilitating the creation of new work\nProviding educational programs and community engagement\nHosting social and cultural events\nOperating an arts and culture center and creative hub","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Gallery exhibitions\nIndependent cinema screenings\nScience on Screen film and talk programs\nMusic and performance events\nSpoken word programs\nEducational programs\nSocial events\nArtist presentations and exhibitions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Arts and culture; nonprofit arts and entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Artists, filmmakers, musicians, performers, arts audiences, community members, members, supporters, businesses, organizations, and foundations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Audiences and community members interested in contemporary multidisciplinary arts, independent cinema, innovative performances, and cultural events; artists seeking presentation and support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending contemporary art exhibitions\nViewing independent films and participating in related talks\nExperiencing music, performance, and spoken word events\nParticipating in educational and community programs\nSupporting innovative artists through membership or donations\nPartnering with Real Art Ways to present arts programming\nRenting studio and creative workspace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater access to contemporary and innovative arts\nOpportunities to discover new ideas, artists, and creative work\nEngagement with diverse audiences and communities\nSupport and visibility for emerging and established artists\nCreation and presentation of new work\nCommunity-building through cultural and social events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://realartways.org","updated_at":"2026-11-06T22:29:09.319380+00:00"}]}],"last_refreshed_at":"2026-11-06T22:29:09.327683+00:00","last_changed_at":"2026-11-06T22:29:09.342988+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7d2c2439-9a76-4509-b3e9-cd5157d7041d"}