{"name":"Rebel","domain":"rebelstores.com","url":"https://optimly.ai/brand/rebel","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned convenience retailer offering food, beverages, snacks, groceries, household products, rewards, delivery, and related store services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rebel is a customer-centric convenience retailer founded in 2012 in Las Vegas, Nevada, with roots beginning in 1991 with one station in Baldwin Park, California. The company emphasizes clean facilities, contemporary design, innovative products, convenience shopping, and a family-owned, community-centered approach. Rebel operates over 500 locations across the United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Elevate customers’ experience in unexpected, interactive, innovative ways without compromising the basics of convenience shopping, while having employees who are genuinely connected to customers and their communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rebelstores.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-centric, community-centered, value-oriented, innovative, and upbeat.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2012 in Las Vegas, Nevada; the company story began in 1991 with one station in Baldwin Park, California.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to food, beverages, alcohol, snacks, groceries, household products, and related services through modern stores and online ordering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Convenience retailing\nBean-to-cup coffee\nFresh-made pizza and tacos\nCraft beer to go\nOnline ordering and delivery\nRewards program\nStore locator and directions\nConvenience store products and household essentials","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food, including signature chicken, burgers, family meals, pizza, and tacos\nBeverages, including energy drinks and soft drinks\nAlcohol, including beer and variety packs\nSnacks, including chips and confectionery\nIce cream\nGroceries, including ice and prepared foods\nHousehold products\nTobacco products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Convenience retail and foodservice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers and communities served by Rebel’s convenience stores across the United States, including commuters and shoppers seeking food, drinks, snacks, groceries, and everyday essentials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking convenient access to prepared food, beverages, alcohol, snacks, groceries, household essentials, and delivery through local convenience stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Stopping for coffee, food, drinks, snacks, or groceries\nOrdering Rebel products online for delivery\nPurchasing fresh-made pizza and tacos\nBuying craft beer to go\nUsing REBEL Rewards to save more\nFinding a nearby Rebel store and getting directions\nPurchasing ice and household essentials","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of convenience products\nConvenient online ordering and delivery\nAccess to fresh-made food, coffee, and craft beer to go\nA cleaner, contemporary store experience\nOpportunities to save through REBEL Rewards\nAccess to more than 500 Rebel locations across the United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rebelstores.com","updated_at":"2026-11-07T07:03:48.157287+00:00"}]}],"last_refreshed_at":"2026-11-07T07:03:48.173109+00:00","last_changed_at":"2026-11-07T07:03:48.189466+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ed56d9b0-459d-4f6b-b89a-7669823dea74"}