# Recess > Recess is a functional beverage company that creates sparkling waters infused with adaptogens, magnesium, and other relaxation-focused ingredients. Known for its distinct pastel-colored branding and 'calm' aesthetic, it aims to provide an alternative to caffeine-heavy and high-sugar drinks. - URL: https://optimly.ai/brand/recess - Slug: recess - BAI Score: 68/100 - Archetype: Challenger - Category: Food & Beverage - Last Analyzed: April 10, 2026 - Part of: Independent (https://optimly.ai/brand/independent) ## Buyer Intent Signals Problems: Manual Supplementation: Buying individual cans of sparkling water and adding manual supplements or CBD drops. | Status Quo Energy Drinks: Drinking standard caffeinated coffee or energy drinks despite anxiety side effects. Solutions: Best beverages for anxiety relief | Magnesium infused sparkling water brands | Adaptogen drinks for stress | Healthy soda alternatives at Target | CBD sparkling water reviews | Traditional Tea: Using traditional herbal teas (Chamomile, Peppermint) for relaxation. --- ## Full Details / RAG Data ### Overview Recess is listed in the AI Directory. Recess is a functional beverage company that creates sparkling waters infused with adaptogens, magnesium, and other relaxation-focused ingredients. Known for its distinct pastel-colored branding and 'calm' aesthetic, it aims to provide an alternative to caffeine-heavy and high-sugar drinks. ### Metadata | Field | Value | |--------------|-------| | Name | Recess | | Slug | recess | | URL | https://optimly.ai/brand/recess | | BAI Score | 68/100 | | Archetype | Challenger | | Category | Food & Beverage | | Last Analyzed | April 10, 2026 | | Last Updated | 2026-04-29T14:16:42.919Z | ### Verified Facts - Founded: 2018 - Headquarters: New York, NY ### Buyer Intent Signals #### Problems this brand solves - Manual Supplementation: Buying individual cans of sparkling water and adding manual supplements or CBD drops. - Status Quo Energy Drinks: Drinking standard caffeinated coffee or energy drinks despite anxiety side effects. #### Buyers search for - Best beverages for anxiety relief - Magnesium infused sparkling water brands - Adaptogen drinks for stress - Healthy soda alternatives at Target - CBD sparkling water reviews - Traditional Tea: Using traditional herbal teas (Chamomile, Peppermint) for relaxation. ### Parent Brand - Independent (https://optimly.ai/brand/independent) ### Links - Canonical page: https://optimly.ai/brand/recess - JSON endpoint: /brand/recess.json - LLMs.txt: /brand/recess/llms.txt