{"name":"-- Red Emma's --","domain":"redemmas.org","url":"https://optimly.ai/brand/red-emma-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Red Emma’s is a worker cooperative bookstore, 100% vegan cafe, and community events space in Baltimore, Maryland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 2004, Red Emma’s operates a radical bookstore, cafe, and community events space at 3128 Greenmount Avenue. It is owned and democratically managed by its workers and is dedicated to practicing solidarity, sustainability, workplace democracy, and support for social justice movements.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To demonstrate that institutions can put sustainability and democracy into practice while building a resource for social justice movements in Baltimore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Red Emma’s is a worker cooperative owned and democratically managed by its workers. Collective decisions are made by consensus, with each worker having an equal share and equal voice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://redemmas.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Radical, welcoming, community-oriented, democratic, sustainability-focused, and socially engaged.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2004","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"3128 Greenmount Avenue, Baltimore, MD","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Worker cooperative owned and democratically managed by its workers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Red Emma’s distributes radical and independent information, provides a welcoming physical community space, and demonstrates democratic, egalitarian workplace organization while supporting social justice movements in Baltimore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Radical bookstore retail and online book sales\n100% vegan cafe operations\nCommunity events, courses, workshops, meetups, and book clubs\nEvent bookings and catering\nInstitutional and bulk book sales\nMerchandise sales\nSupport for independent publishers and distributors\nWorker-cooperative and consensus-based operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Books, including radical, political, social justice, cultural, and independent-publishing titles\n100% vegan cafe food and beverages\nCommunity events and educational programming\nCatering\nInstitutional and bulk book sales\nRed Emma’s merchandise\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Book prices are listed individually by title. A Red Emma’s logo tote bag is listed at $12.00 but is out of stock.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Book retail, vegan food service, community events, and social-justice education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Readers, cafe customers, event attendees, community members, activists, social justice movements, independent publishers, and organizations seeking institutional or bulk book sales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Baltimore-area individuals and organizations seeking radical books, vegan cafe offerings, community events, and resources connected to social justice, workplace democracy, sustainability, and independent publishing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying radical and independent books online or in-store\nOrdering vegan cafe food\nAttending author talks, book clubs, lectures, workshops, meetups, arts events, and community gatherings\nBooking an event at Red Emma’s\nOrdering catering\nPurchasing books for institutions, events, or conferences\nSupporting the Red Emma’s Education Fund\nPurchasing Red Emma’s merchandise and gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to radical books, periodicals, zines, and independent publishing\nA welcoming space for community gatherings, education, and social connection\nParticipation in events and programming related to social justice, arts, culture, politics, and community organizing\nSupport for worker cooperatives, independent publishing, sustainability, and Baltimore social justice movements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redemmas.org","updated_at":"2026-11-07T07:04:08.380283+00:00"}]}],"last_refreshed_at":"2026-11-07T07:04:08.394754+00:00","last_changed_at":"2026-11-07T07:04:08.406239+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9744a36b-67b0-4ac9-a836-3465cc1f29c4"}