{"name":"Red Funnel Ferries","domain":"redfunnel.co.uk","url":"https://optimly.ai/brand/red-funnel-ferries","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Red Funnel Ferries operates passenger, vehicle and freight ferry services connecting Southampton with the Isle of Wight.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"description","label":"Description","shape":"text","content":"Red Funnel provides ferry crossings between Southampton and East Cowes or West Cowes, alongside Isle of Wight holidays, accommodation, attraction tickets and travel products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Connecting passengers between Southampton and the Isle of Wight while providing a warm welcome, customer service and an adventurous Isle of Wight experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://redfunnel.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, service-focused and adventurous, with an emphasis on discovering the Isle of Wight.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1861","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides reliable transport across the Solent for foot passengers, motorists, freight vehicles and holidaymakers travelling between Southampton and the Isle of Wight.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Passenger ferry crossings\nVehicle ferry crossings\nRed Jet passenger-only services\nFreight ferry services\nOnline ferry booking\nFares, travel cards and frequent-travel options\nIsle of Wight accommodation and holiday booking\nIsle of Wight attraction ticketing and travel packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vehicle / Passenger Ferry\nRed Jet Passenger Only\nFares and tickets\nRefundable Flexi Fares\nSaver Fares\nTravel Cards\nFrequent Prepay\nRed Funnel Holidays","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Saver fares from £32.25 each way. Travel Cards offer savings of up to 20% on Saver and Flexi fares, 10% off standard foot passenger fares and 15% off food and drinks. Booking accommodation and ferry together can save 25% on ferry travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Ferry transportation, travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Foot passengers, vehicle passengers, freight vehicle operators, frequent Solent travellers, students and Isle of Wight holidaymakers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations travelling between Southampton and the Isle of Wight, including motorists, foot passengers, freight customers, frequent travellers and visitors booking Isle of Wight holidays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Book a return or single ferry crossing between Southampton and the Isle of Wight\nTravel as a foot passenger on a Red Jet service\nTransport a vehicle across the Solent\nArrange freight vehicle crossings\nSave on regular crossings with Travel Cards or Frequent Prepay\nBook Isle of Wight accommodation with ferry travel\nPurchase Isle of Wight attraction tickets\nBook camping and touring packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Travel between Southampton and the Isle of Wight\nAccess crossings of approximately 28 minutes by Red Jet and 60 minutes by vehicle ferry\nBook refundable fares with free amendments through Flexi Fares\nSave on ferry travel and combined holiday bookings\nPlan accommodation, attractions and activities for an Isle of Wight visit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redfunnel.co.uk","updated_at":"2026-11-07T07:12:18.458647+00:00"}]}],"last_refreshed_at":"2026-11-07T07:12:18.471663+00:00","last_changed_at":"2026-11-07T07:12:18.482861+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=792ab215-19bc-4afd-a988-e30f23303fa7"}