{"name":"Red Roof Inn","domain":"redroof.com","url":"https://optimly.ai/brand/red-roof-inn","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Red Roof Inn is a value-focused hotel brand offering affordable, clean, modern and comfortable stays across coast-to-coast locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"description","label":"Description","shape":"text","content":"Red Roof Inn is the go-to economy lodging choice within Red Roof’s hotel portfolio. Its hotels offer warm, welcoming accommodations at a value price, with convenient locations near highways, airports, workplaces, attractions and event venues. Red Roof also provides pet-friendly stays, direct booking, loyalty rewards and travel discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Red Roof’s vision is to provide the best experience and value in the lodging industry for guests, owners, team members, partners and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://redroof.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, practical, reassuring and value-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1973 in Columbus, Ohio","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Red Roof helps travelers find affordable, comfortable and conveniently located lodging for quick trips, road trips, work travel, family visits, events, pet-friendly stays and other travel needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Economy hotel lodging\nHotel reservations and direct booking\nHotel location search across the United States and Canada\nPet-friendly accommodations\nRediRewards loyalty program with points and member rates\nTravel discounts and promotional offers\nGroup reservations and business travel support\nMobile hotel booking through the Red Roof app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Red Roof Inn hotels\nRed Roof PLUS+ hotels\nThe Red Collection hotels\nHomeTowne Studios by Red Roof\nRediRewards loyalty program\nRed Roof mobile app\nHotel deals, discounts and coupons","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-oriented and affordable pricing. The website promotes member rates, AAA/CAA, AARP, senior, government and military discounts, advance-purchase discounts, and other promotional offers. Specific room prices vary by property, rate plan and travel dates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lodging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure and business travelers, road trippers, families, pet owners, seniors, AAA/CAA and AARP members, government and military travelers, field workers, construction crews, healthcare workers, EMS teams, small business travelers, event attendees and guests needing temporary or extended-stay housing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and organizations seeking affordable, convenient, value-focused lodging near highways, airports, workplaces, job sites, hospitals, schools, attractions, sports venues and event destinations, including guests traveling with pets or requiring extended stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Affordable overnight stays and quick stops\nRoad trips and family travel\nPet-friendly travel\nBusiness and small business travel\nConstruction, field-work and project-based assignments\nHealthcare, EMS and essential-worker lodging\nTemporary housing, relocation and extended stays\nTravel near airports and interstate highways","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to affordable lodging in convenient locations\nComfortable, clean and modern rooms at a value price\nSavings through member rates, discounts and promotions\nAbility to earn points toward free nights through RediRewards at eligible brands and properties\nPet-friendly stays, with the first pet free at participating Red Roof properties\nConvenient options for daily, weekly and monthly extended stays through HomeTowne Studios\nAccess to amenities such as Wi-Fi, parking, suites, kitchenettes and EV charging at select locations\nSupport for accessible accommodation needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://redroof.com","updated_at":"2026-11-07T05:47:46.003808+00:00"}]}],"last_refreshed_at":"2026-11-07T05:47:46.534885+00:00","last_changed_at":"2026-11-07T05:47:47.084852+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e0f5f53e-a731-4ab8-a2d2-ff69037a74c9"}