{"name":"Reddy Express","domain":"reddyexpress.com.au","url":"https://optimly.ai/brand/reddy-express","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian fuel and convenience brand with 620+ sites offering Shell fuels, food, drinks, everyday essentials, delivery and practical roadside services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"description","label":"Description","shape":"text","content":"Reddy Express is a fuel and convenience brand owned and operated by Viva Energy Australia. Its stores are part of the Viva Energy Retail network alongside OTR, and sell Shell fuels, machine coffee, snacks, cold drinks, food to go and everyday essentials. Selected stores offer delivery through Uber Eats and DoorDash, plus services such as car washes, gas bottle exchange, SodaStream exchange, trailer hire, ATMs and firewood.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To keep customers moving by providing fuel, coffee, food, convenience products and practical roadside services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://reddyexpress.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, practical, convenience-focused and energetic, with emphasis on savings, rewards and keeping customers moving.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned and operated by Viva Energy Australia; part of the Viva Energy Retail network alongside OTR.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to fuel, food, drinks, everyday essentials, delivery and roadside services for people travelling or needing essentials on the go.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Shell fuel retail\nConvenience retail\nFood and beverage sales\nOn-demand delivery through selected Uber Eats and DoorDash stores\nFlybuys rewards and coffee loyalty\nCar wash services\nGas bottle refill and exchange\nSodaStream cylinder refill and exchange","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Shell fuels\nMachine coffee\nHot coffee, iced coffee, tea, hot chocolate and hot chai latte\nSandwiches and wraps\nBakery products\nHot food\nSnacks\nCold drinks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fuel retail and convenience retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Motorists, road travellers and customers seeking fuel, food, drinks, everyday essentials, delivery or roadside services across Australia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian motorists and on-the-go customers who need convenient access to fuel, refreshments, essentials and practical vehicle or roadside services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Refuelling vehicles with Shell fuels\nBuying coffee, food, snacks, drinks and everyday essentials while travelling\nOrdering convenience products for delivery through selected stores\nEarning Flybuys points on purchases\nEarning and redeeming free coffees through the coffee loyalty program\nWashing a car at selected service stations\nExchanging or purchasing gas bottles\nRefilling or exchanging SodaStream cylinders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to fuel and everyday essentials across 620+ Australian sites\nQuick access to food, coffee and drinks on the road\nDelivery of snacks, drinks, coffee and essentials at selected locations\nOpportunities to earn Flybuys points and free coffees\nAccess to practical roadside services including car washing, gas bottle exchange, trailer hire and ATMs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddyexpress.com.au","updated_at":"2026-11-08T02:48:41.358714+00:00"}]}],"last_refreshed_at":"2026-11-08T02:48:41.367810+00:00","last_changed_at":"2026-11-08T02:48:41.375634+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=605b19ed-1387-4a18-af01-ce025392c4d1"}