{"name":"Reebelo","domain":"reebelo.com","url":"https://optimly.ai/brand/reebelo","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Global marketplace for certified refurbished and preloved technology and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"description","label":"Description","shape":"text","content":"Reebelo connects customers with reliable vendors offering certified refurbished and preloved products, including smartphones, laptops, tablets, smartwatches, gaming products, home and kitchen goods, and other lifestyle essentials. Products are quality checked, with buyer protections including free shipping, warranty coverage, and returns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To reduce unnecessary waste by making certified refurbished and preloved products a first choice, while making quality products sustainable for the planet and accessible to all.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Philip Franta — Co-founder & CEO; Fabien Rastouil — Co-founder & CPO; Gulrez Tyebji — Managing Director APAC.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://reebelo.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, accessible, sustainability-focused, value-oriented, and energetic, with playful language around refurbished products and an emphasis on affordability and trust.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"San Mateo, California","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Reebelo makes it easier and more affordable for consumers to buy reliable refurbished and preloved products, while reducing waste and the environmental impact of purchasing new goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Marketplace connecting customers with a network of global sellers\nSeller vetting and selection of professional refurbishers\nQuality checking at 40+ points\nCertified refurbishment and resale of technology and lifestyle products\nBuyer protection through shipping, warranties, returns, and extended protection\nDaily deals and competitive marketplace pricing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Refurbished smartphones\nRefurbished laptops\nRefurbished tablets and iPads\nRefurbished smartwatches\nGaming products and consoles\nAudio and electronics\nHome and kitchen appliances\nVacuum cleaners","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are offered at discounted prices, with savings advertised up to 70% less than new and some deals offering savings up to 90%.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumer retail, e-commerce, recommerce, refurbished electronics, and sustainable shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for affordable, quality-checked refurbished and preloved technology, home products, and lifestyle essentials. Reebelo states that it has 500K+ customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Price-conscious, environmentally conscious consumers seeking reliable refurbished or preloved electronics and lifestyle products with warranty and return protection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying refurbished smartphones and other electronics at lower prices\nReplacing or upgrading laptops, tablets, and smartwatches affordably\nPurchasing refurbished home and kitchen appliances\nShopping for sustainable alternatives to new products\nBuying discounted gaming, sports, fashion, and lifestyle goods\nSelling or supplying refurbished products through Reebelo's marketplace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to premium products at lower prices\nQuality assurance through expert testing and 40+ point checks\nReduced purchase risk through warranty coverage and a 30-day trial or returns\nFree delivery or shipping benefits in supported markets\nLower environmental impact compared with buying new products\nConvenient access to products from vetted professional sellers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reebelo.com","updated_at":"2026-11-07T18:54:53.128404+00:00"}]}],"last_refreshed_at":"2026-11-07T18:54:53.135618+00:00","last_changed_at":"2026-11-07T18:54:53.142981+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0cd8675f-de13-4386-a078-6b07f70b66df"}