{"name":"Refah Chain Stores Co.","domain":"refah.ir","url":"https://optimly.ai/brand/refah-chain-stores-co","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Iranian retail chain operating more than 700 Refah stores across the country, offering groceries, consumer goods, household items, apparel, digital products and other merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"description","label":"Description","shape":"text","content":"Refah Chain Stores Co. is an Iranian retail company founded in 1374. It operates a nationwide chain of more than 700 stores, serves millions of visitors, offers more than 50,000 product types, and provides consumer loyalty, organizational sales, credit purchasing and installment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To improve the quality of life of Iranian families by offering diverse, high-quality products at reasonable prices, supported by innovation, professional service and attention to customer needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Dr. Rasul Mohammadi is identified on the website as the company's CEO and managing director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://refah.ir","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, promotional, service-oriented and aspirational, emphasizing convenience, value, innovation, trust and an enjoyable shopping experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1374 (Iranian calendar)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Western Taleghani Street, Shahid Sarparast, Plaque 19, Tehran, Iran","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The website describes Refah as a public joint-stock company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to a broad range of everyday goods at competitive prices through a nationwide retail network, while helping organizations provide purchasing benefits and credit or installment shopping to employees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Nationwide chain-store retail operations\nGrocery and consumer-goods retail\nHypermarket, extra, express and Refah Plus store formats\nCustomer loyalty club with points, discounts, personalized offers and rewards\nOrganizational and corporate sales\nOrganizational purchase cards with cash or credit limits\nCredit and installment sales\nElectronic and digital payment and credit services through Tisa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food and grocery products\nFresh food\nBeauty and personal-care products\nHealth and hygiene products\nApparel and textiles\nHousehold goods\nStationery\nDigital products and electronics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Reasonable and competitive prices are emphasized; specific pricing is not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and consumer goods, particularly grocery and general merchandise retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Iranian households and individual shoppers; more than 20 million customer-club members are reported. The company also serves organizations, companies, government and private institutions, banks, educational and medical institutions, and their employees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Iranian consumers and families seeking convenient, broad-assortment retail shopping, as well as organizations seeking employee purchasing cards, credit shopping, bulk procurement and related benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday grocery and household shopping\nShopping for fresh food and consumer goods\nPurchasing through hypermarket, extra, express and Refah Plus formats\nEarning loyalty points and receiving member discounts and rewards\nOrganizational procurement of basic goods, groceries, household items, stationery and apparel\nProviding employees with cash or credit purchasing cards\nCredit and installment purchasing by organizational customers\nFranchise opportunities for qualified retail operators","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 700 stores across Iran\nAccess to a broad assortment of more than 50,000 product types\nCompetitive and reasonable prices\nExclusive discounts, promotions, prizes and personalized offers\nConvenient cash, credit and installment purchasing options\nImproved employee welfare and purchasing power through organizational cards\nA more convenient and enjoyable shopping experience\nAccess to fresh food, specialized departments, parking and other store amenities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://refah.ir","updated_at":"2026-11-07T05:22:44.857558+00:00"}]}],"last_refreshed_at":"2026-11-07T05:22:44.865063+00:00","last_changed_at":"2026-11-07T05:22:44.871263+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d3c746b8-6533-4c8d-a2bd-5ab0611bc900"}