# Refersion
> Refersion is an affiliate tracking and management platform designed to help brands automate referrals, commissions, and payouts. It offers 1st-party tracking without cookies or redirects, easy onboarding, flexible commissions, and automated payments, aiming to simplify affiliate marketing for businesses.
- URL: https://optimly.ai/brand/refersion
- Logo: https://logo.clearbit.com/https://www.refersion.com/
- Slug: refersion
- BAI Score: 36/100
- Archetype: Challenger
- Category: Marketing Software
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Manual Affiliate Management (Spreadsheets): Brands could manually track affiliate sales, commissions, and payouts using spreadsheets, requiring significant time and effort, and prone to errors. | Affiliate Marketing Agency: Hiring an external agency to manage the entire affiliate program, including recruitment, tracking, optimization, and payouts, which often comes at a higher cost. | No Affiliate Program: Brands could choose not to implement an affiliate marketing program, missing out on a significant channel for customer acquisition and growth.
Solutions: Refersion affiliate software | affiliate tracking no cookies | Shopify affiliate app | CRM with Basic Referral Tracking: Utilizing a CRM system that might have very basic referral tracking functionalities, but lacks specialized features for affiliate program management, flexible commiss