# Reggae, Roots & Dub Shop

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/reggae-roots-dub-shop
- **Dataset:** https://optimly.ai/brand/reggae-roots-dub-shop.json
- **Markdown:** https://optimly.ai/brand/reggae-roots-dub-shop/llms.txt
- **Official website:** https://dubvendor.co.uk
- **Slug:** reggae-roots-dub-shop
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Online reggae music retailer and worldwide specialist offering vinyl, CDs, new releases, reissues, classic revives and reggae memorabilia.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Description:** Dub Vendor Records is an online reggae music retailer established in 1976. It sells reggae releases across vinyl and CD formats, offers worldwide delivery, and provides news, archive content and social media presentations related to reggae music.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

## Identity

- **Mission:** To provide reggae fans worldwide with a strong selection of new releases, reissues, classic revives and hard-to-find music, combined with fast, reliable and friendly service.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Founders & leadership:** The current team is John, Louise, Papa Face, Dee Dee and Lyle. Dub Vendor was established by John MacGillivray and Chris Lane.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Website:** https://dubvendor.co.uk
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Voice & tone:** Passionate, knowledgeable, friendly and enthusiast-focused, with an emphasis on reggae expertise, discovery and reliable service.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Founded:** 1976
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

## Offerings

- **Problem solved:** Helps reggae fans find and purchase new releases, reissues, classic revives, imports and hidden gems through an online record-shop experience.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Core capabilities:**
  - Online retail of reggae music
  - Worldwide delivery
  - Curated selection of reggae new releases, reissues and classic revives
  - Sale of vinyl and CDs
  - Reggae music discovery through product samples, social media and video presentations
  - Reggae news, blog and archive content
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Products / SKUs:**
  - Reggae vinyl records, including 7-inch, 12-inch and LP formats
  - Reggae CDs
  - New releases and restocks
  - Reissues and classic revives
  - Reggae memorabilia and archive items
  - Fashion Records and Dub Vendor label releases
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Pricing:** Product prices vary by item. Customers receive 5% off orders over £75 and 10% off orders over £150.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

## Audience

- **Target industry:** Music retail, specifically reggae music.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Customer base:** Reggae fans and music lovers worldwide.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Ideal customer profile:** Reggae enthusiasts seeking new releases, Jamaican imports, reissues, classic revives, rare records and reggae-related products.
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Use cases:**
  - Buying reggae vinyl records online
  - Buying reggae CDs online
  - Discovering new reggae releases and restocks
  - Finding classic revives, imports and hidden reggae gems
  - Exploring reggae archive and memorabilia content
  - Following reggae releases and news through the blog and social channels
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

- **Customer outcomes:**
  - Access to a wide selection of reggae music from around the world
  - Reliable worldwide delivery
  - A fast, friendly online record-shop experience
  - Ability to discover new releases, reissues and hard-to-find tunes
  - Convenient access to reggae music after the closure of the physical shops
Source: Brand's website (https://dubvendor.co.uk) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.