{
  "slug": "rei-adventures",
  "name": "Rei-adventures",
  "description": "Rei Adventures offers immersive small group adventure travel experiences, both domestic and international, operated in collaboration with Intrepid Travel, with special benefits for REI Co-op Members. These trips are designed for curious travelers seeking unique outdoor and cultural experiences led by local experts.",
  "url": "https://optimly.ai/brand/rei-adventures",
  "websiteUrl": "https://rei.com/",
  "logoUrl": "https://logo.clearbit.com/rei.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Adventure Travel Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T10:43:58.149Z",
  "verifiedVitals": {
    "website": "https://rei.com",
    "category": "Adventure Travel",
    "what_it_does": "Rei Adventures offers immersive, fully-guided small group active adventures, both domestic and international, in collaboration with Intrepid Travel. These trips are designed for outdoor enthusiasts and include various activities like hiking and trekking.",
    "primary_audience": "REI Co-op Members and travelers who enjoy the outdoors and seek immersive, small-group adventure experiences.",
    "core_product": "Small group active adventure trips and guided tours to various destinations worldwide.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Customers pay a one-time fee per trip, with discounted pricing available for REI Co-op Members."
    },
    "parent_ownership": "REI Co-op, in partnership with Intrepid Travel. Intrepid Travel is the seller of travel services, while REI acts as a marketing partner."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789982652780
}