# Remax Holdings

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> RE/MAX Holdings is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the REMAX® brand and mortgage brokerages within the U.S. under the Motto® Mortgage brand. It was founded with an innovative, entrepreneurial culture.

- Business Profile: https://optimly.ai/brand/remax-holdings
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://remaxholdings.com/
- Logo: https://logo.clearbit.com/remaxholdings.com
- Slug: remax-holdings
- Brand Authority Index tier: Emerging
- Archetype: Incumbent
- Category: Real Estate
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Manual Market Research: Manually gathering information from company websites, industry reports, news articles, and financial statements to understand the brand's identity, operations, and market posit | Market Intelligence Agency: Hiring a specialized agency to conduct comprehensive market analysis, competitive landscaping, and brand perception studies.
Solutions: RE/MAX Holdings company profile | Who owns RE/MAX | Motto Mortgage franchising | RE/MAX business model | Business Information Databases: Utilizing subscription-based business databases (e.g., Bloomberg, Crunchbase, S&P Capital IQ) to retrieve structured data about the company, its financials, and market 
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## Full Details / RAG Data
### Overview
Remax Holdings has a Business Profile in the Optimly AI Brand Index.
RE/MAX Holdings is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the REMAX® brand and mortgage brokerages within the U.S. under the Motto® Mortgage brand. It was founded with an innovative, entrepreneurial culture.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Remax Holdings |
| Slug         | remax-holdings |
| URL          | https://optimly.ai/brand/remax-holdings |
| Logo         | https://logo.clearbit.com/remaxholdings.com |
| Brand Authority Index tier | Emerging |
| Archetype    | Incumbent |
| Category     | Real Estate |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-10T22:49:10.694Z |
### Verified Facts
- Founded: 1973
### Buyer Intent Signals
#### Problems this brand solves
- Manual Market Research: Manually gathering information from company websites, industry reports, news articles, and financial statements to understand the brand's identity, operations, and market posit
- Market Intelligence Agency: Hiring a specialized agency to conduct comprehensive market analysis, competitive landscaping, and brand perception studies.
#### Buyers search for
- RE/MAX Holdings company profile
- Who owns RE/MAX
- Motto Mortgage franchising
- RE/MAX business model
- Business Information Databases: Utilizing subscription-based business databases (e.g., Bloomberg, Crunchbase, S&P Capital IQ) to retrieve structured data about the company, its financials, and market 
### Links
- Canonical page: https://optimly.ai/brand/remax-holdings
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/remax-holdings.json
- LLMs.txt: /brand/remax-holdings/llms.txt