{
  "slug": "remax-international",
  "name": "Remax International",
  "description": "REMAX is a global real estate franchisor, operating a network of independently owned and operated offices with thousands of agents worldwide. It focuses on residential and commercial real estate services.",
  "url": "https://optimly.ai/brand/remax-international",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://global.remax.com/",
  "baiScore": 46,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Real Estate",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:01:54.301Z",
  "verifiedVitals": {
    "website": "remax.com",
    "founded": "1973",
    "headquarters": "Denver, Colorado, USA",
    "pricing_model": "Franchise fees for broker/owners; commission-based for agents (split with brokerage); standard real estate commissions for transactions.",
    "core_products": "Real estate brokerage franchise opportunities, residential property sales/purchases, commercial property sales/leases, relocation services.",
    "key_differentiator": "Global brand recognition, extensive agent network, emphasis on agent independence and high commission splits (historically), advanced training and technology for agents.",
    "target_markets": "Individual homebuyers and sellers, real estate investors, commercial businesses, aspiring real estate entrepreneurs (for franchises). Globally, in over 110 countries.",
    "employee_count": "Global network of over 140,000 independent agents; corporate staff in the low thousands.",
    "funding_stage": "Publicly Traded",
    "subcategory": "Real Estate Brokerage Franchise"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional local brokerage: Real estate transactions handled by a small, independent local agency relying heavily on personal networks and print advertising, without the backing of a large franchise ",
      "Boutique real estate firm: A specialized real estate agency focusing on a niche market (e.g., luxury, specific neighborhoods) offering highly personalized, concierge-level services.",
      "Self-listing/FSBO: Property owners attempt to sell their homes themselves (For Sale By Owner) without the assistance of a real estate agent or brokerage."
    ],
    "solutionIntents": [
      "REMAX real estate",
      "REMAX agents near me",
      "REMAX franchise cost",
      "What is REMAX International",
      "Buy home with REMAX",
      "Online listing portals (Zillow, Realtor.com): Platforms that aggregate property listings and provide market data, allowing buyers and sellers to conduct initial research and connect with agents, but n"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785011347702
}