# Remitly
> Remitly is an international money transfer service that provides digital remittance services to customers in over 170 countries. Founded in 2011, it focuses on providing a faster and more cost-effective alternative to traditional wire transfers for immigrant communities sending money home.
- URL: https://optimly.ai/brand/remitly
- Slug: remitly
- BAI Score: 88/100
- Archetype: Challenger
- Category: Fintech
- Last Analyzed: April 10, 2026
## Competitors
- Western Union (https://optimly.ai/brand/western-union)
- WorldRemit (https://optimly.ai/brand/worldremit)
## Also Referenced By
- MoneyGram (https://optimly.ai/brand/moneygram)
## Buyer Intent Signals
Problems: Physical Cash Transport/Hawala: Physically carrying cash across borders or sending it with friends/family traveling to the destination country. | Retail Money Transfer Agents: Utilizing legacy physical storefront locations like Western Union or MoneyGram to send cash for pickup.
Solutions: best way to send money to Philippines | digital remittance apps for immigrants | cheapest international money transfer | neobanks for visa holders | Traditional Bank Wires: Using traditional international wire transfer services provided by retail banks, often with high fees and poor exchange rates.
Comparisons: Remitly vs Western Union fees
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## Full Details / RAG Data
### Overview
Remitly is listed in the AI Directory.
Remitly is an international money transfer service that provides digital remittance services to customers in over 170 countries. Founded in 2011, it focuses on providing a faster and more cost-effective alternative to traditional wire transfers for immigrant communities sending money home.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Remitly |
| Slug         | remitly |
| URL          | https://optimly.ai/brand/remitly |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Fintech |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-30T23:14:09.833Z |
### Verified Facts
- Founded: 2011
- Headquarters: Seattle, WA
### Competitors
| Name | Profile |
|------|---------|
| Western Union | https://optimly.ai/brand/western-union |
| WorldRemit | https://optimly.ai/brand/worldremit |
### Also Referenced By
- MoneyGram (https://optimly.ai/brand/moneygram)
### Buyer Intent Signals
#### Problems this brand solves
- Physical Cash Transport/Hawala: Physically carrying cash across borders or sending it with friends/family traveling to the destination country.
- Retail Money Transfer Agents: Utilizing legacy physical storefront locations like Western Union or MoneyGram to send cash for pickup.
#### Buyers search for
- best way to send money to Philippines
- digital remittance apps for immigrants
- cheapest international money transfer
- neobanks for visa holders
- Traditional Bank Wires: Using traditional international wire transfer services provided by retail banks, often with high fees and poor exchange rates.
#### Buyers compare
- Remitly vs Western Union fees
### Links
- Canonical page: https://optimly.ai/brand/remitly
- JSON endpoint: /brand/remitly.json
- LLMs.txt: /brand/remitly/llms.txt