# Remitly
> Remitly is an international money transfer service that provides digital remittance services to customers in over 170 countries. Founded in 2011, it focuses on providing a faster and more cost-effective alternative to traditional wire transfers for immigrant communities sending money home.
- URL: https://optimly.ai/brand/remitly
- Slug: remitly
- BAI Score: 88/100
- Archetype: Challenger
- Category: Fintech
- Last Analyzed: April 10, 2026
## Competitors
- Western Union (https://optimly.ai/brand/western-union)
- WorldRemit (https://optimly.ai/brand/worldremit)
## Also Referenced By
- MoneyGram (https://optimly.ai/brand/moneygram)
## Buyer Intent Signals
Problems: Physical Cash Transport/Hawala: Physically carrying cash across borders or sending it with friends/family traveling to the destination country. | Retail Money Transfer Agents: Utilizing legacy physical storefront locations like Western Union or MoneyGram to send cash for pickup.
Solutions: best way to send money to Philippines | digital remittance apps for immigrants | cheapest international money transfer | neobanks for visa holders | Traditional Bank Wires: Using traditional international wire transfer services provided by retail banks, often with high fees and poor exchange rates.
Comparisons: Remitly vs Western Union fees