# Retailaware > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/retailaware - **Dataset:** https://optimly.ai/brand/retailaware.json - **Markdown:** https://optimly.ai/brand/retailaware/llms.txt - **Official website:** https://retailaware.com - **Slug:** retailaware - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** Provides accurate and precise in-store shopper behavior data without using cameras or apps; offers scalable solutions with real-time insights and in-house hardware, enabling faster decisions and significant ROI improvements by understanding physical store performance. Source: Brand's website (https://retailaware.com) · 2026-10-04 - **Description:** Retailaware provides in-store measurement and analytics solutions for retail brands and their partners. It tracks physical activity around product displays and shopper behavior using advanced sense technology (without cameras or apps) to deliver real-time data and insights, helping to optimize product performance, improve ROI, and make data-driven decisions faster. Key offerings include shopper journey analysis, sales attribution, A/B testing, execution monitoring, and activity heat mapping. Source: Brand's website (https://retailaware.com) · 2026-10-04 ## Offerings - **Core capabilities:** - In-store shopper behavior tracking - product display performance analytics - real-time retail execution monitoring - A/B testing for product variants - activity heat mapping - shopper journey analysis - sales attribution for physical retail environments. Source: Brand's website (https://retailaware.com) · 2026-10-04 - **Pricing:** Not explicitly stated, but implied as a service/subscription model based on demo requests and proposals. Source: Brand's website (https://retailaware.com) · 2026-10-04 ## Audience - **Target industry:** Retail brands, retailers, consumer packaged goods (CPG) clients, and experiential marketing partners. Source: Brand's website (https://retailaware.com) · 2026-10-04 Page last updated 2026-10-04.