# RetailNext > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 30, 2026. > RetailNext provides an integrated platform for retail intelligence, offering traffic analytics, asset protection, and shopper insights. It processes billions of shopping trips annually, providing a rich in-store dataset. The platform is enhanced with Pulse AI, a conversational intelligence layer that allows users to query data in plain language for immediate insights. - Business Profile: https://optimly.ai/brand/retailnext - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://retailnext.net/ - Logo: https://logo.clearbit.com/retailnext.net - Slug: retailnext - Category: Retail Technology - Last Analyzed: August 30, 2026 ## Buyer Intent Signals Problems: Manual Data Collection & Analysis: Store employees manually count traffic, observe shopper behavior, and compile reports using spreadsheets, which is time-consuming, prone to error, and lacks real-tim | Retail Consulting Firms: Hiring consultants to analyze store performance, shopper behavior, and loss prevention issues based on existing data, offering insights but lacking continuous, real-time data | Guesswork / Basic POS Data: Operating stores based on intuition, anecdotal evidence, or only rudimentary sales data from POS systems, leading to inefficient staffing, suboptimal layouts, and missed op Solutions: RetailNext traffic analytics | RetailNext asset protection | RetailNext shopper insights | RetailNext Pulse AI | In-store retail data platform | Fragmented Point Solutions: Using separate vendors for traffic counting, video surveillance/loss prevention, and shopper behavior mapping, leading to siloed data, integration challenges, and inconsist