# Retention

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/retention
- **Dataset:** https://optimly.ai/brand/retention.json
- **Markdown:** https://optimly.ai/brand/retention/llms.txt
- **Official website:** https://retention.com
- **Slug:** retention
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Person-level identity intelligence backed by a decade of experience, 250M+ US identities, 600+ individual attributes, SOC 2 Type II certified, CAN-SPAM & CCPA aligned, and integrations with existing marketing and data stacks (e.g., Shopify, Klaviyo, Snowflake).
Source: Brand's website (https://retention.com) · 2026-10-04

- **Description:** Retention.com provides person-level identity resolution and data enrichment services, enabling businesses to resolve anonymous website traffic into identifiable person-level data and enrich it with various attributes for marketing, sales, and analytics purposes.
Source: Brand's website (https://retention.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Person-level resolution tags
  - core identity enrichment (HEMs
  - MAIDs
  - IPs)
  - expanded attribute enrichment (demographic
  - professional
  - intent
  - behavioral signals)
  - real-time APIs
  - and bulk/batch flat files for data access.
Source: Brand's website (https://retention.com) · 2026-10-04

- **Pricing:** Not explicitly mentioned, but implies a data-driven service/subscription based on usage or access to identities and attributes.
Source: Brand's website (https://retention.com) · 2026-10-04

## Audience

- **Target industry:** DTC Ecommerce, Publishers, Adtech, Retailers, Platforms, Data Companies seeking to identify high-intent visitors, grow owned email lists, monetize audiences, and make advertising more addressable and measurable.
Source: Brand's website (https://retention.com) · 2026-10-04

Page last updated 2026-10-04.