{
  "slug": "returnly-affirm",
  "name": "Returnly Affirm",
  "description": "Returnly is a leader in online return experiences and post-purchase payments, enabling merchants to offer instant store credit to shoppers upon initiating a return, before the original item is processed. It takes the product return risk, settling orders in real time, to help merchants drive higher return-to-repurchase rates, increased revenue from returns, and improved customer satisfaction.",
  "url": "https://optimly.ai/brand/returnly-affirm",
  "websiteUrl": "https://investors.affirm.com/",
  "logoUrl": "https://logo.clearbit.com/investors.affirm.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "E-commerce Returns Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:07.056Z",
  "verifiedVitals": {
    "website": "https://investors.affirm.com",
    "category": "E-commerce returns management",
    "what_it_does": "Provides online return experiences and post-purchase payment solutions for direct-to-consumer brands, enabling consumers to receive instant merchant credit for returns and order new items immediately. It also manages product return risk and offers a turn-key solution with return management tools, hosted customer touchpoints for tracking, online returns, and exchanges.",
    "primary_audience": "Direct-to-consumer brands and merchants.",
    "core_product": "A digital return solution that enables instant merchant credit for returns, return management tools, and customer touchpoints such as package tracking, online returns, exchanges, and Green Returns.",
    "parent_ownership": "Affirm Holdings, Inc."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788071619182
}