{"name":"Rex Hotel","domain":"rexhotelsaigon.com","url":"https://optimly.ai/brand/rex-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Rex Hotel Saigon is a luxury five-star hotel in downtown Ho Chi Minh City, offering accommodation, dining, wellness, meetings, weddings, and cultural experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rex Hotel Saigon is a luxury 5-star hotel in the heart of Ho Chi Minh City, symbolizing Vietnamese hospitality. It offers 286 individually designed guestrooms, function and meeting rooms, five in-house restaurants, a cafe and bar, wellness facilities, and other luxury services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a Vietnam home and symbolize Vietnamese hospitality while offering high-quality accommodation, dining, wellness, event, and cultural experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rexhotelsaigon.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Luxurious, welcoming, refined, hospitality-focused, and culturally rooted.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Ho Chi Minh City, Vietnam","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides centrally located luxury accommodation and comprehensive hospitality services for leisure stays, dining, wellness, business events, conferences, and weddings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel accommodation\nDining across restaurants, cafes, and bars\nMeetings and conferences\nWeddings and private dining\nWellness and health club services\nGymnasium and swimming pools\nTennis court\nBeauty and health care treatments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"286 guestrooms and suites\nRooftop Garden Bar\nHoa Mai Restaurant\nCung Dinh Restaurant\nParadise Coffee Lounge\nVertical Garden\nMeeting and conference venues\nWedding services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Displayed accommodation offers start from $112.76, $116.88, and $121.28, depending on the offer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, dining, events, wellness, and tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, diners, business event attendees, conference organizers, wedding customers, private dining customers, and wellness users.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Leisure travelers seeking centrally located luxury accommodation; business and conference organizers; wedding planners and couples; diners; and guests seeking wellness or cultural experiences in Ho Chi Minh City.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury leisure stays in central Ho Chi Minh City\nBusiness meetings and conferences\nWeddings and wedding receptions\nPrivate lunches and dinners\nDining and bar experiences\nFitness, swimming, tennis, and spa services\nCultural learning and engagement through the Ho Chi Minh Cultural Space","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable luxury stay with access to 286 rooms and suites\nConvenient access to downtown Ho Chi Minh City\nMemorable dining using seasonal ingredients and high-quality products\nAccess to gym, pools, tennis, and beauty and health care services\nEvent venues accommodating functions from small roundtable discussions to conferences of over 800 delegates\nAccess to Vietnamese cultural and historical materials","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rexhotelsaigon.com","updated_at":"2026-11-07T06:48:16.573402+00:00"}]}],"last_refreshed_at":"2026-11-07T06:48:16.580211+00:00","last_changed_at":"2026-11-07T06:48:16.587268+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4556b7ef-e04c-4b34-8bf7-492e856ed9ec"}