{"name":"Rex","domain":"rex.com.au","url":"https://optimly.ai/brand/rex","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian regional airline operating Saab 340 aircraft to 49 destinations across all Australian states.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rex, short for Regional Express, is an Australian regional airline formed after the purchase of the Hazelton and Kendell turbo-prop passenger airline businesses. It operates regional air corridors between regional and metropolitan centres and offers flight bookings, passenger services, loyalty programs and ancillary travel products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To operate vital air corridors between regional and metropolitan centres and connect Australian communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rex.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2002","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Regional Express Holdings Pty Ltd (Rex) is a wholly owned subsidiary of Air T, Inc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides air connectivity between regional and metropolitan Australian communities, including access to regional destinations and travel services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Regional passenger air travel\nFlight booking and fare sales\nWeb check-in and booking management\nBaggage services\nFlight status and disruption information\nPassenger assistance and special requirements\nLoyalty program administration\nRegional freight services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Regional passenger flights\nRextra Legroom seats\nRex Flyer loyalty program\nRex Lounge\nRex Business Flyer\nRex community and resident fare schemes\nBaggage and excess baggage services\nQueensland Freight","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by route, fare type and availability. The site advertises one-way flights from $187, Rextra Legroom at $10 per seat per sector, and WA State Government Zone Cap fares of $199 or $265 each way when sold as a return ticket to Perth, subject to eligibility and conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Aviation and regional air transportation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Passengers travelling between regional and metropolitan destinations throughout Australia, including leisure, business and community travellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian travellers who need scheduled air transport between regional communities and metropolitan centres.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking regional flights within Australia\nTravelling between regional towns and capital cities\nChecking in online and managing bookings\nPurchasing additional legroom\nUsing baggage and excess baggage services\nEarning and redeeming loyalty points\nAccessing regional resident or community fares\nArranging passenger assistance and special travel requirements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved access to regional and metropolitan Australian destinations\nConvenient online flight booking and check-in\nAdditional seating comfort through Rextra Legroom\nAccess to regional fare schemes and promotional fares\nSupport for baggage, accessibility and special travel requirements\nLoyalty rewards through Rex Flyer","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rex.com.au","updated_at":"2026-11-07T06:04:59.866125+00:00"}]}],"last_refreshed_at":"2026-11-07T06:04:59.875467+00:00","last_changed_at":"2026-11-07T06:04:59.883134+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=377cdb00-7331-4ca3-bfda-a28015b3949f"}