# Rex

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/rex
- **Dataset:** https://optimly.ai/brand/rex.json
- **Markdown:** https://optimly.ai/brand/rex/llms.txt
- **Official website:** https://rex.com.au
- **Slug:** rex
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Australian regional airline operating Saab 340 aircraft to 49 destinations across all Australian states.
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Description:** Rex, short for Regional Express, is an Australian regional airline formed after the purchase of the Hazelton and Kendell turbo-prop passenger airline businesses. It operates regional air corridors between regional and metropolitan centres and offers flight bookings, passenger services, loyalty programs and ancillary travel products.
Source: Brand's website (https://rex.com.au) · 2026-11-07

## Identity

- **Mission:** To operate vital air corridors between regional and metropolitan centres and connect Australian communities.
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Website:** https://rex.com.au
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Founded:** 2002
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Parent ownership:** Regional Express Holdings Pty Ltd (Rex) is a wholly owned subsidiary of Air T, Inc.
Source: Brand's website (https://rex.com.au) · 2026-11-07

## Offerings

- **Problem solved:** Provides air connectivity between regional and metropolitan Australian communities, including access to regional destinations and travel services.
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Core capabilities:**
  - Regional passenger air travel
  - Flight booking and fare sales
  - Web check-in and booking management
  - Baggage services
  - Flight status and disruption information
  - Passenger assistance and special requirements
  - Loyalty program administration
  - Regional freight services
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Products / SKUs:**
  - Regional passenger flights
  - Rextra Legroom seats
  - Rex Flyer loyalty program
  - Rex Lounge
  - Rex Business Flyer
  - Rex community and resident fare schemes
  - Baggage and excess baggage services
  - Queensland Freight
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Pricing:** Pricing varies by route, fare type and availability. The site advertises one-way flights from $187, Rextra Legroom at $10 per seat per sector, and WA State Government Zone Cap fares of $199 or $265 each way when sold as a return ticket to Perth, subject to eligibility and conditions.
Source: Brand's website (https://rex.com.au) · 2026-11-07

## Audience

- **Target industry:** Aviation and regional air transportation
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Customer base:** Passengers travelling between regional and metropolitan destinations throughout Australia, including leisure, business and community travellers.
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Ideal customer profile:** Australian travellers who need scheduled air transport between regional communities and metropolitan centres.
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Use cases:**
  - Booking regional flights within Australia
  - Travelling between regional towns and capital cities
  - Checking in online and managing bookings
  - Purchasing additional legroom
  - Using baggage and excess baggage services
  - Earning and redeeming loyalty points
  - Accessing regional resident or community fares
  - Arranging passenger assistance and special travel requirements
Source: Brand's website (https://rex.com.au) · 2026-11-07

- **Customer outcomes:**
  - Improved access to regional and metropolitan Australian destinations
  - Convenient online flight booking and check-in
  - Additional seating comfort through Rextra Legroom
  - Access to regional fare schemes and promotional fares
  - Support for baggage, accessibility and special travel requirements
  - Loyalty rewards through Rex Flyer
Source: Brand's website (https://rex.com.au) · 2026-11-07

Page last updated 2026-11-07.

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