{"name":"RHB","domain":"rhbgroup.com","url":"https://optimly.ai/brand/rhb","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"RHB is a multinational regional financial services provider and fully integrated banking group headquartered in Malaysia, serving personal, business, corporate, institutional and investment customers across ASEAN.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"description","label":"Description","shape":"text","content":"RHB Banking Group provides conventional and Shariah-compliant banking, insurance, investment banking, asset management and related financial services. It operates through six core pillars: Group Wholesale Banking, Group Community Banking, Group Shariah Business, Group Corporate and Business Banking, Group International Business and Group Insurance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver complete financial solutions through differentiated segment offerings and an ecosystem that supports simple, fast and seamless customer experiences, supported by an inspired workforce and strong stakeholder relationships.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"YBhg Dato' Mohd Rashid Mohamad — Group Managing Director / Group Chief Executive Officer. Other senior leaders include Datuk Nurjesmi bin Mohd Nashir — Managing Director, Group Wholesale Banking; Jeffrey Ng Eow Oo — Managing Director, Group Community Banking; Wendy Ting Wei Ling — Managing Director, Group Corporate & Business Banking; Dato' Adissadikin Ali — Managing Director, RHB Islamic Bank; Oliver Tan Chuan Li — Managing Director, RHB Insurance Berhad; Danny Quah Boon Leng — Managing Director, Group International Business; and Kevin Vijendren Davies — Managing Director, RHB Investment Bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rhbgroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, customer-centric, accessible, trusted and growth-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Level 10, Tower One, RHB Centre, Jalan Tun Razak, 50400 Kuala Lumpur, Wilayah Persekutuan, Malaysia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"RHB Bank Berhad is listed on the Main Market of Bursa Malaysia Securities Berhad; the scraped content does not identify a parent company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"RHB helps individuals, families, SMEs, corporations, institutions and government-related entities manage, protect and grow their finances through integrated conventional and Shariah-compliant financial solutions, digital services and regional market access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail and community banking\nConventional and Shariah-compliant banking\nDeposits, payments and everyday banking\nPersonal, mortgage, auto, ASB and business financing\nCredit and debit cards\nWealth management and bancassurance\nWholesale and corporate banking\nSME and commercial banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Deposits and savings accounts\nCredit and debit cards\nPersonal financing\nHome and mortgage financing\nAuto financing\nASB financing\nBusiness and SME financing\nTrade finance and working capital facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking, including retail banking, Islamic finance, corporate and commercial banking, SME banking, investment banking, asset management, securities and general insurance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and families; retail and premier banking customers; SMEs; entrepreneurs; commercial enterprises; large and multinational corporations; listed and unlisted companies; institutions; government entities, agencies and government-linked companies; retail and institutional investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking everyday banking, financing, insurance, wealth management or investment services; SMEs and entrepreneurs needing financing, cash management, trade facilities and digital business solutions; and corporate, institutional, government and investment clients requiring wholesale banking, treasury, transaction banking, advisory, securities or asset management services across Malaysia and ASEAN.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal deposit accounts\nMaking payments and banking through digital and mobile channels\nObtaining home, auto, personal or ASB financing\nUsing credit and debit cards domestically and overseas\nBuilding and managing wealth and investments\nProtecting personal and business assets with insurance\nManaging SME working capital and cash flow\nObtaining trade finance and transaction banking support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Simple, fast and seamless banking experiences\nSupport for financial independence and wealth growth\nAbility to manage, grow and protect wealth\nImproved working capital and cash flow\nSupport for business growth and day-to-day operations\nAccess to local and regional financial markets\nTailored conventional and Shariah-compliant financial solutions\nGreater financial access through branches and digital channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rhbgroup.com","updated_at":"2026-11-07T19:50:24.268455+00:00"}]}],"last_refreshed_at":"2026-11-07T19:50:24.284218+00:00","last_changed_at":"2026-11-07T19:50:24.301350+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=77049b9f-16b6-4fd3-8a76-d724e1e587cc"}